School: TANZA ELEMENTARY SCHOOL Grade Level: FIVE

GRADES 1 to 12
Teacher: MRS. JOANA MARIE C. IGLESIA Learning Area: ENGLISH
DAILY LESSON
PLAN JANUARY 12, 2024
FRIDAY – CATCH UP

6:00 – 6:30 – EXODUS

SECOND
Teaching Dates 6:30 – 7:00 – DEUTERONOMY Quarter: QUARTER
and Time: 7:00 – 7:30 - GENESIS
8:40 – 9:10 – JUDGES
11:00 – 11:30 - PROVERBS

I.OBJECTIVES 1. Conduct Drop Everything and Read (DEAR) activity.

2. Read with comprehension the informative text
3. Identify the elements of the informative texts asked
4. Appreciate the technology and viewing materials
II.CONTENT Drop Everything And Read – Viewing Materials
III.LEARNING
RESOURCES https://ncca.gov.ph/about-ncca-3/subcommissions/subcommission-on-cultural-
disseminationscd/communication/philippine-television
IV.PROCEDURES
A. Drill Reading of Basic Sight Words Grade 5 Level
Unlocking of Difficulties

B. Presenting Examples/ When did the television started in the Philippines?

instances of the new
lesson
C. Discussing new Read the selection then, answer the questions that follow.
concepts and practicing
new skill
Philippine Television: That’s Entertainment

Television was introduced in the Philippines in 1953 with the opening of

DZAQ-TV Channel 3 of Alto Broadcasting System in Manila. The station was
owned by Antonio Quirino, the brother of the incumbent Philippine president,
who was set to run for re-election the following year. The station operated on a
four hour-a-day schedule (6 – 10 p.m.) and telecast only over a 50-mile radius.
This television station was later bought by the Chronicle Broadcasting Network
which started operating radio stations in 1956. CBN was owned by the Lopezes
who were into various business concerns. The acquisition signalled the birth of
ABS-CBN Broadcasting Network, now considered one of the major broadcasting
companies not only in the Philippines but also in Asia.

The Lopezes also owned The Manila Chronicle, a leading daily at that time.
ABS-CBN therefore became not only the first radio-TV network in the
Philippines but also the first cross-media entity owned by a family — a situation
which remains until today. Subsequently, the Lopez group added a second
station, DZXL-TV 9. By 1960, a third station was in operation, DZBB-TV
Channel 7 or Republic Broadcasting System, owned by Bob Stewart, a long-time
American resident in the Philippines , who also started with radio in 1950. The
first provincial television stations were established in 1968 in Cebu, Bacolod, and
Dagupan by ABS-CBN. The network is supplemented by 20 radio stations
located nationwide.

Economic constraints during these early years of television forced a

dependence on imported programs from three U.S. networks – ABC, CBS, and
NBC. Importing programs was cheaper than producing them locally. In addition,
canned programs appeared to be more popular among local audiences, even
 though initiatives were made in educational programming.

The commercial thrust of Philippine broadcasting has made it unique among

other East Asian countries, where the electronic media are controlled and
operated by the government. While this free enterprise environment made local
broadcasting globally competitive, the same environment made it difficult to
produce and broadcast public service and “development” oriented programs.

Philippine television’s early dependence on US programs may be partly

responsible for “colonial mentality” that has continued to afflict Filipinos during
the past several generations. The commercial orientation of TV also engendered a
“that’s entertainment” mentality in both the advertisers and the general public.
D. Evaluating Learning
Choose the letter of the correct answer.

1. When was television introduced in the Philippines, and what was the name of the
first TV channel?

A) 1956, DZBB-TV Channel 7

B) 1953, DZAQ-TV Channel 3
C) 1960, DZXL-TV 9
D) 1968, Republic Broadcasting System

Answer: B) 1953, DZAQ-TV Channel 3

2. Who initially owned DZAQ-TV Channel 3, and what connection did they have
with the Philippine president at that time?

A) The Lopezes, business partners

B) Bob Stewart, an American resident
C) Antonio Quirino, brother of the president
D) The Chronicle Broadcasting Network

Answer: C) Antonio Quirino, brother of the president

3. What significant change occurred when the Chronicle Broadcasting Network

acquired DZAQ-TV Channel 3?

A) It expanded its broadcast to a global audience.

B) The station increased its daily operating hours.
C) The birth of ABS-CBN Broadcasting Network.
D) The focus shifted solely to radio programming.

Answer: C) The birth of ABS-CBN Broadcasting Network.

4. Who owned the Manila Chronicle, and what role did it play in the establishment
of ABS-CBN?

A) Bob Stewart, a long-time American resident

B) The Lopezes, a family with various business concerns
C) Antonio Quirino, the Philippine president
D) The Chronicle Broadcasting Network

Answer: B) The Lopezes, a family with various business concerns

5. In what year were the first provincial television stations established by ABS-
CBN, and where were they located?
 A) 1956, Cebu, Bacolod, and Dagupan
B) 1960, Republic Broadcasting System
C) 1968, Manila Chronicle
D) 1953, DZAQ-TV Channel 3

Answer: A) 1968, Cebu, Bacolod, and Dagupan

6. What economic factors led to the early dependence on imported programs by

Philippine television networks?

A) High production costs of local programs

B) Strong government regulations
C) Lack of interest in educational programming
D) Abundance of locally produced content

Answer: A) High production costs of local programs

7. How did the commercial orientation of Philippine broadcasting impact the

content aired on television?

A) It encouraged the production of public service programs.

B) It led to a focus on "development" oriented programs.
C) It fostered a "that's entertainment" mentality.
D) It limited global competitiveness.

Answer: C) It fostered a "that's entertainment" mentality.

8. What consequence is suggested regarding Philippine television's early

dependence on US programs?

A) A rise in locally produced content.

B) The development of a "colonial mentality."
C) A decrease in the popularity of canned programs.
D) Increased government control over broadcasting.

Answer: B) The development of a "colonial mentality."

V.REMARKS

VI.REFLECTION