8) key partner 7) Key activities
Our key partner comes from two
different angles. Those are:
A. Customers/ end users
 People live around Mekelle.
 Increase your franchising to all
other cities in Tigray as much
as possible.
B. Suppliers/resource delivers
 Water resource administration.
 Machine equipment spare
parts.
 Detergent product and others.
 Generally Shopping Centers.
2) Value proposition 4) Customer relation 1) Customer segments
activities mainly to be executed in this  It is new idea make life easy.  For Customers who buy more two thicken The main customers are:
business are:  Save their power. at same time we give him two bonus eggs.  For all Peoples that they not able to cook
 Chicken and Chicken Product  Fast service.  Customers can place an order with our chicken, but desire to feed the cook of
production.  Give division sell to one chicken for company at any time either by phone or chicken. due to
 Chicken Trade in small franchising customers who don’t able to by full personally.  Lack of Ability
locations. chicken.  Continues good customer reception.  Lack of time to cook.
 Food service in restaurant.  Save their time.  Give a highlight about the fast method of  Un balanced Cost
 Recreation service in the restaurant.  Quality Service. chicken cooking, for those which take the  Reach our production for the area which
 Fair Price And chicken to Home. has scarcity of chickens.
 Incentive Activities Like
6) key resources  Easy of ordering. 3) Distribution channel
The main key resources are:  Door to door delivery service. The distribution channel to be used is dependent
 Location on the availability of distribution resources. Those
 For chicken production channels to be used in this business are:
 For restaurant.  Advertisements by advertisers by voyaging
 For Franchising Areas the city
 Chicken foods.  Radio advertisements i.e. FM 102.2.
 Chicken medical care materials.  Broachers.
 Chickens  Stickers on tax, Bajaj, and most public
 labors locations.
 70% Females
 30% Males
 Entertainment materials for
Restaurant.
 Other Restaurant equipment’s.
 9) Cost Structure 5) Revenue Stream
Initial investment cost = 200,000 birr At the starting stage of this business, considering an average daily product
Total variable cost TOTAL monthly Income = 80,000 birr/month
Total monthly variable cost = 2000 birr/month TOTAL annually Income = 960,000 birr/year
Total annual variable cost = 24,000 birr/year
Total fixed cost includes Depreciation, yearly Interest, Rent, Miscellaneous, Advertising, Insurance and tax,
Maintenance / repairs, Light and telecommunication is
Total monthly Fixed Cost = 5000 birr/month
Total annual Fixed Cost = 60,000 birr/year

Business Model Canvas

Title: GGPY Chicken and Chicken Product Production and Restaurant plc

Done By: 5th Year, Chemical Engineering, Process stream

Group Members
Full Name ID. No.
1. G/meskel Atsbaha ……………................................ …. …..EIT-M/UR/162081/2006
2. G/slassie Mezgebe…………………………………………..EIT-M/UR/162087/2006
3. Gebrehiwot Kunom……………………………………........EIT-M/UR/162067/2006
4. Petros t/haymanot…………………………………………. EIT-M/UR/162787/2006
5. Yohannis shumye……………………………………..……..EIT-M/UR/163215/2006
6. Mulu Tsigabu………………………………………….EIT/UR0515/05

To: Ins. Meaza (M.Sc.)

April 28/2018