CONTENTS

TBILISI BEER FEST SUCCEEDED

2 3

ADDRESS

16

SUCCESS IN CAREER

GIORGI KOKIASHVILI

TECHNICAL MANAGER

18 19

OUR BRANDS

14 15

DRAWING

22

I LOVE NATAKHTARI

BEER SALES OF EFES GEORGIA

SOCIAL RESPONSIBILITY

EXPORT

23

VISIT TO NATAKHTARI COMPANY

CHILDREN OF SAGURAMO ORPHANAGE AT THE RUGBY GAME

6 7

ANADOLU HEALTH CENTER

24

PHOTO CONTEST

NEWS

8 17 20 21

25

CONGRATULATIONS

OUR TALENTS

Krones-
OUR DEVELOPMENT

!
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I AM PROUD TO WORK IN EFES GEORGIA

10
11

IRAKLI MAMULAISHVILI, PRODUCTION CHIEF

WORLDWIDE BEER TRADITIONS

12 13

26

KRONESS BOTTLING LINE

MEVLUDI KAPIANIDZE PRESENTS

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Copyright:
, 2010

27

Editorial Board:
KAKHA MAGRADZE - Editor in Charge
MAYA TAKASHVILI - Editor
NINO SURMAVA - Editor
TAMAR GIORGADZE - Designer
LALI GAGNIDZE - Translator
LEVAN BEGLARISHVILI - Imposer
Copyright: JSC Lomisi
Tbilisi 2010

 dRiuri

mimarTva

GIORGI
KOKIASHVILI
Technical Manager

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Dear Colleagues,
Let me greet you all! I have not been in Georgia for six months.
Since my departure I have been living with a desire to come
back. Each day was starting with thoughts about our company.
From the distance I wanted to feel and imagine every day spent
without me!
Life of the brewery is full of dynamic processes - you should
always feel their pulse! Each of us has to fully realize objectives
of the enterprise and be willing to work with maximum efficiency.
Your work is and always will be adequately appreciated by the
management.
One should take pride in being a member of a family called Efes
Georgia.
I have been working in the company since its foundation and in fact
witnessed its development. Rhythm and dynamics that made the
company distinguished are still high. Each year was starting with a
new investment directed towards technical re-equipment and increasing production volume. In the light of such dynamics, it is impossible not to become a fan and supporter of products made here.
This is the business, we have to give maximum efforts.
My current activities include control of beer and lemonade production processes. My unit is in charge of the process from receipt of raw materials to production of final outcome. From professional point of view, this business is interesting and enjoyable for me. Each of us is given the opportunity to realize our
potential. Each of the staff member of the company is involved
in its development, as expressed in hours spent in the enterprise. Natakhtari people focus on our goals and try to efficiently
use work time, in order to optimize and realize our energy and
resources.
Export of produced goods is extremely important for develop-

#2. 2010

Address

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ment of Georgian economy. Natakhtari lemonade is already being sold in 16 countries of the world. Georgian lemonade is a
part of our culture, not having an analogue among refreshment
drinks produced worldwide. It is a Georgian product with a long
history. The demand for Georgian lemonade has emerged in the
world and it grows on a daily basis. This is a victory of Natakhtari
and it requires a big commitment from us.
As a rule, statistical figures, such as market share, volume of
investments and etc. determine companys strength. However,
in my opinion, quality and customers attitude towards the company, i.e. customer confidence are not less important. I can state
with pride that I am delighted when I feel such attitude from our

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customers. That is what currently distinguishes Natakhtari.

Desire to be most efficient and successful is immense. Everything else should be judged by our customers. Our main task is
to follow the existing quality standards and justify customers
expectations.
Qualified personnel, professional and career development,
growth of production volume and high quality, variety of brands
represent factors of Natakhtaris success.

Dear colleagues, I wish you a successful work year and affection of consumers!

Natakhtari is a leader of Georgian market

not only in beer production. It represents
one of the distinguished and successful
companies of food industry. Main characteristic of the company is its talent. This is
you, my colleagues, who create the talent
of the company and success and recognition of Efes Georgia are due to your talent!

#2. 2010

 dRiuri
2

- - . 15
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62 1000 , 5000 20 000
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MANY PRIZES AND 2 TRAVEL PACKAGES FROM

FOOTBALL SUPPORTING COMPANY
Natakhtari launched a promoting football lottery Make Your Wishes Come True with Natakhtari. From 15th of April Natakhtari brewery gives the chance to beer fans to win and enjoy various prizes,
including: 62 vouchers of GEL 1000, 8 vouchers of GEL 5000 and
1 voucher of GEL 20 000. Grand Prize is 2 travel packages to the
final game of the Football World Cup.
Natakhtari, as a football supporting company, gives the opportunity to two persons to travel to South Africa to attend the final game.
Travel package covers transportation costs, game ticket, as well
as Johannesburg city tour and accommodation expenses. Winners will also be provided with the pocket money.
In addition to the above listed prizes, 100 000 bottles of beer
(0.5 l glass bottles) will be awarded.
Promotion campaign started on April 15 and will last till July 15.
The following products of Natakhtari Beer may be winning: Natakhtari 0.5 L glass bottle; Natakhtari 1 L PET; Natakhtari 1.5 L PET;
Natakhtari 2 L PET. It should be noted that all winning caps have
their unique numbers.

gaTamaSeba / Drawing

147%

138%

135%

April

MAY

ACCOMPLISHMENT OF BUDGET

NATAKHTARI Diary

JUNE

BEER SALES OF EFES GEORGIA

The chart shows correlation between

budgeted and actual sales.

16 , , , , , , , , .
2010 . , 50 , . .
, . .

NATAKHTARI INCREASES EXPORT

Natakhtari products are being exported to 16 countries, including
USA, Azerbaijan, Armenia, Ukraine, Kazakhstan, Israel, Cyprus
and etc.
In 2010 Natakhtari commenced to sell its products in Spain and Turkmenistan. Volume of exports compared to the previous year increased
by 50%, which can be explained by extension of current markets and
penetration in new ones. In the light of export, special increase in
demand on lemonade was noted.
It is important, that Azerbaijan occupies special niche among our
export markets. Therefore, specific advertisement campaign was designed for this country.

 dRiuri

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NATAKHTARI Diary

ANADOLU HEALTH CENTER

patient is being under close observation of professional doctors
and experts. Respectively, quality of treatment is determined by
professionalism of medical personnel and ultra modern equipment. Innovative medical services of the center are tailored to
patients needs, who are constantly in the center of attention. Healing patients represents one of the top and essential priorities of
the Center.
Center exclusively offers its patients medical consultations and
I was lucky that I selected Anadolu Health Center for treatment

complex diagnostics. If you open door of Anadolu Health Center

.I recovered my health at Anadolu Health Center I selected

you will find yourself at home. The Center is not only a hospital it

Anadolu Health Center because of professional doctors and friend-

is a whole complex of healthcare system, which covers wide range

ly team working thereEverything is done for creation of quiet

of medical services. The Center places several divisions under

environment and highly qualified diagnostics You feel yourself

one umbrella diversified clinics and rehabilitation center, as well

at home, everyone cares for you and tries to cure - we read in

as medical consultations and laboratory diagnostics, say at

a Book of Impressions of the Centers patients and their opinions

Anadolu Health Center.

are not groundless.

In order to keep calmness of patients, there is a hotel on the

Anadolu Health Center is the largest and the best equipped hos-

complex territory, accommodating 75 persons, where relatives of

pital in Turkey. Centers reputation and achievements in medicine

patients can stay. Hotel offers full comfort to foreign patients. World

attract patients from almost all countries of the world.

level medical services for prolongation of your

Success of Anadolu Health Center, which is a member of Anadolu

hand says Hasan Kus, Director of the Center.

life are at your

Foundation, is determined by two factors: its non-commercial status and unique partnership with world famous Johns Hopkins

CENTER OF ONCOLOGY

Medicine JHM (USA). JHM has been chosen as the best hos-

HOSPITAL IN HOSPITAL

pital in USA successively for the last 19 years.

Although Anadolu Health Center provides world class medical

Special attention in Anadolu Health Center is dedicated to the field

services, it also accepts medical opinions and considerations by

of oncology. Center of Oncology, representing a part of Anadolu

arranging briefings and teleconferences with JHM specialists.

Health Center, meets all requirements of Turkish and foreign pa-

Professional development is one of the priorities of Anadolu Health

tients. Planned within the concept Hospital in Hospital, it does not

Center. The Center personnel attend trainings at Johns Hopkins ed-

depend on other directions of the hospital. Such type of organiza-

ucation center in order to provide patients with the best treatment.

tion allows patients to receive high quality specialized treatment

Anadolu Health Center represents a multi profile hospital, where

for oncology deceases.

unique and recent programs are being implemented in various

Hospital in Hospital system implies inviting doctors of other spe-

fields of medicine, including oncology, general surgery, cardiolo-

cialization for treatment of onco-patients. It is essential for the

gy, modern neurology, orthopedics and etc. These advanced pro-

patient as well as for his / her physician to receive, competent

grams have been recognized not only in Turkey but also abroad.

opinion from a doctor of another profile without any difficulty.

Anadolu Health Center offers its patients high quality medical ser-

Center of Oncology also offers its patients all types of diagnostics

vices. There is a friendly atmosphere created in the hospital. Each

and treatment, specifically in medical oncology, including chemotherapy, marrow transplantation, surgical oncology, radiation oncology. Center is equipped with the adequate state-of-the-art techniques.
Anadolu Health Center uses the newest method for treating tumors - Cyber Knife technology recognized in the world. This method
has been available since 2005 in the Center. Cyber Knife is the
only true system of radio surgery in a combined treatment. Its
advantage is the use of the right methodology, which is not
achieved by the common method of radio surgery. Cyber Knife is
the fast, painless and bloodless method of treatment.
World famous surgeons and chemotherapists job in the Center.
Main objective of their work is effective selection of methods and
correct planning of treatment.

siaxleni / News

dRiuri

MONDE SELECTION-

2010 31 , Monde
Selection- .
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Selection 1961 . Monde Selection- -

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MONDE SELECTION RECOGNIZED

NATAKHTARI AS THE BEST BEER
Two brands of Natakhtari Company were awarded by Monde
Selection An International Institute of Quality Selections on
May 31, 2010. Natakhtari Beer and Natakhtari lemonade were
presented at the contest and they were awarded with golden
and silver medals respectively. It was the second participation of
Natakhtari in this contest.
Monde Selection An International Institute of Quality Selections was founded in 1961. Number of countries taking part in
the contest organized by Monde Selection has been increasing
for years and nowadays 80 states take part in it.
Prior to handing over the award, four-month laboratory research
of submitted products is conducted by international experts invited from various countries. To maintain impartiality more, than 70
well-known experts take part in the process.

#2. 2010

Cveni niWieri/Our Talents

:: 07.03.1984
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GIORGI TVALIASHVILI
Electrician

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Brief Dossier
DATE OF BIRTH: 07.03. 1984
EDUCATION: Faculty of Energetics, Technical University of Georgia
OCCUPATION: Electrician
FAVORITE SPORTS: Arm wrestling
AWARDS: Five-fold champion of Georgia, three-fold prize winner of

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Europe and two-fold World prize winner.

MARITAL STATUS: Single

, , -

HOBBY: Hunting and Literature

I have been working in Natakhtari for five years and I am happy

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with my job. Here you have the opportunity to become a profes-

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velopment of the staff. We attend trainings every year and are

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sional. Management of the company cares for professional deacquiring significant knowledge. Company is equipped with a
new, modern equipment, which is accessible for me due to my
work specifics and I get informed about many innovations,
says Giorgi Tvaliashvili.
As regards arm wrestling, it has become a second profession
for Giorgi, though he is unable to spend much time on it:
Arm wrestling is my hobby. I have been very strong since my
childhood and one day I realized that I could not imagine my life
without arm wrestling. As soon as I get free from work, I hurry to
the gym four days a week for three hours I am engaged in this
sport. I am proud when I represent my country abroad. These
two undertakings complement each other: physically I realize
myself in arm wrestling and mentally at work. I manage to realize my potential, however I think that everything is ahead and I
can do more.

#2. 2010

rubrika / HR
personali

!
I AM PROUD
TO WORK IN
EFES GEORGIA

,,
IRAKLI MAMULAISHVILI, Production Chief

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10

Irakli Mamulaishvili successfully passed his career path up to the position of Production Chief. He has been working in the company since
its foundation
It is an honor for me to work in this enterprise, I went through all
stages from worker to the chief. Year by year, I was growing as a professional and acquiring new experience. My work was getting more
and more challenging. In addition, my sense of responsibility was increasing. I gradually got promoted: I used to manage various departments and ended up as the Production Chief. In parallel, I was caring
for my professional development, attended several training courses
and was cooperating with German and Czech experts, says Irakli
Mamulaishvili.
INCEPTION
Many years ago, there was a big well, on the territory, where currently
Natakhtari company is located. Generally Natakhtari water is distinguished by its unique taste and composition.
Water samples were sent to Czech Republic. As expected, water turned
out to be of a very high quality. Water represents one of the essential
ingredients in a beer and lemonade production. Respectively, it was
decided to construct a plant on this territory. I am proud that I am in
Natakhtari from the first day
FOREIGN EXPERTS AND SHARING EXPERIENCE
There are two technologies in beer production German and Czech.
We started working on beer production with Czech experts. They were
sharing their own experience with us and teaching us basics of beer
production.
Later German technologist visited us and I got acquainted with a German technology in addition to the Czech one.
PROFESSION HOBBY OR
Currently I work in Natakhtari by my occupation. It is a great happiness! Many years ago, my graduate thesis was dedicated to technology of alcohol beverages and beer. This field was attracting me from
the very beginning.

#2. 2010

rubrika / HR
personali

NATAKHTARI Diary

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In Efes Georgia we are given the opportunity to express our innovative ideas. Moreover, you can not only express but even implement
those. Experiment tests are being conducted in the enterprise. A few
months ago a competition was held among groups for creation of a
new brand. Our objective was to create a strong beer with high content of alcohol, basically for the winter season. After this competition
Natakhtari gave birth to a new brand Extra. Now this brand is very
popular among our customers. When employees are allowed to make
a new beer of different aroma and taste, which may become a brand,
it gives them a great stimulus
Respectively my profession gives me the chance to realize my potential. I do the best I can, however I wish to make new achievements,
deepen my knowledge and become even more successful for the benefit of our company.

WHY EFES GEORGIA?

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Efes Georgia is one big family. All of us know our jobs and feel adequate responsibility. This is brewery specifics, otherwise success will
not be attained.
You should realize that you are a part of a whole big organism and
all the time you should believe in your success!
All these can be felt in Natakhtari.

ONE ROUTINE DAY

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As soon as I enter the enterprise, there is nothing else for me but work.
My day begins with visiting departmentesto find out how the night went,
what were the problems and whether the action plan was fulfilled.
Afterwards we meet and start day planning. We analyze processes
that need to be carried out and so on. At the end of the day we review
plans for the previous week and set the plan for the coming week as
well.

SPARE TIME

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I go to the pub to have beer. I enjoy being with my friends. I also try beer
produced by our competitors. It is necessary to know the market, what
type of beer is produced, imported or sold. I have tasted many types of
beer, but Natakhtari is the best one.

ADVICE OF A PROFESSIONAL

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What is the virtue of a beer? There are no parameters for defining

beer, especially by a dilettante, who is not aware of production process.
Have you tried beer and liked it? That means its good! Its producer
found a customer on the market. It should be admitted that we, Georgians like beer with slight bitterness.
Changing beer taste and flavor is not an accepted practice. This or
that brand has its own specific taste and flavor. Stable taste and aroma are important for a beer and our goal is to maintain these qualities,
as they were accepted and liked by customers.
Improving beer taste such concept does not exist in beer production. If you intend to change taste or flavor this means you are ready
for a new brand!

...

AND FINALLY

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, ... !.

I like my job. Professional success is determined by devotion and

love towards your work. If you are doing business you are fond of,
then success is inevitable.
and one more thing sense of responsibility in business is an
essential precondition for success!

#2. 2010

11

 dRiuri

ludis tradiciebi msoflioSi

SCOPE AND GRANDIOSITY OF

OCTOBERFEST WAS
ACKNOWLEDGED BY GUINNESS
Oktoberfest is known as the largest beer festival in the world held
each year in Munich, Germany. This festival is held every year since
1810. This year Bavarians will celebrate it for the 176th time.
Every year more than 6 million guests visit the town and festivities go for
18 days. At this time several million people drink beer on the 31 hectare
territory, specially allocated for the celebration. More than 50 food and
beer producing companies exhibit their products at the festival.
And still where does the Octoberfest tradition come from? Everything
started on the marriage day of Crown Prince Ludwig (later King Ludwig
I) and Princess Therese on October 12, 1810. Wedding celebration
was attended by all residents of the town. They got together on a large
square, which was later named after the Princess (Theresienwiese).
Ludwig I ordered to have Octoberfest every year. Having beer festival
each year became a tradition.
According to tradition the procession starts at 12:00. City mayor opens
a beer cask, which is a symbolic sign of taking start beginning the
Beer Marathon. This is the traditional fancy-dress procession, which
is recognized as the most beautiful, historical and well organized celebration in the world. Procession follows the same route annually, goes
through large main streets of the city and ends at Theresienwiese.
Festival covers the whole city. Octoberfest is included in the Guinness
Book of Records as the worlds largest festival.

(Oktoberfest) , . 1810 176- .
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#2. 2010

W o r l d wide B e e r T r a d i t i o n s

NATAKHTARI Diary

BRITISH BEER FESTIVAL - 450

, , -, - . 26- . .
CAMRA,
. , CAMRA - .
. 450
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, , . : UNUSUALE, . ,
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BRITISH BEER FESTIVAL

450 TYPES OF BLACK AND WHITE
BEER AT YOUR HAND
British town of Stoke-on-Ternt hosts a beer festival every year, on the
last weekend of October. This year, Britons are going to celebrate it for
the 26th time. At this event various types of beer and local fruit wine will
be exhibited from all over the world. Beer festival is organized by CAMRA, a nonprofit organization, which promotes British beer on foreign
markets. CAMRAs aim is to assist customer in selecting a right beer.
On the day of festival town turns into a big pub, where 450 types of
Black and white beer are exhibited. Guests have the opportunity to
have other alcohol drinks in addition to beer.
This year, a special trip is being planned for ladies, who think that beer
is the best drink in the world. Also a small pub named UNUSUALE will
be opened, which will serve vegetarians. Beer served there will not
contain gluten.
Britons expect this day with anxiety, they are getting ready and celebrate it in a special manner. Though a fancy-dress celebrations are
not held at this festival, all Englishmen, even not beer fans, still drink
beer and get actively engaged in festivities.

#2. 2010

13

 dRiuri

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12.06.2
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NATAKHTARI Diary

NATAKHTARI AUTHOR
OF THE IDEA, HOST AND
ORGANIZER OF THE
FIRST BEER FESTIVAL
attended by Gigi Ugulava, Tbilisi Mayor and representatives
of diplomatic corps and international organizations.
At the festival, where the entrance was free, hosts offered many
interesting and entertaining events to visitors. On the special
scene installed at the Rose Revolution Square, several live
concerts were organized. Groups Mgzavrebi and Frani sang
well known songs. Many competitions were organized during
the day including in drinking beer. Winners were awarded with
many prizes. The evening ended with grand fireworks.
In the course of the festival football world cup games were
broadcasted, berikas show and motion theatre performance
were presented. Permanent music decorations and other sur-

TBILISI BEER FEST

SUCCEEDED
On June 12-13 Tbilisi Beer Festival was held in Tbilisi, at the
Rose Revolution Square. The author, host and organizer of
the first Georgian analogue of European and American beer

prises were seen by guests and viewers. There were 5 cuisine

corners arranged at the rose revolution square: Georgian, British, Bavarian, Dutch and Czech, where any person could have
tasted food of various countries.
This is the first precedent when Georgia hosts a beer festival.
For two days we provided all required conditions for visitors to
get completely relaxed, said Natakhtari Marketing Manager
Tornike Nikolaishvili.

festivals was Natakhtari Company. Celebrations were orga-

The first Tbilisi Beer Festival was successful. According to or-

nized with support of the Tbilisi Municipality.

ganizers, festival will become a tradition and Tbilisi residents

Prior to commencement of the official ceremony, fancy-dress

will have the opportunity every year, to get entertained together

procession was organized on Rustaveli avenue. The event was

with beer.

13.06.2
010

15


TRAININGS CONDUCTED FOR PERSONNEL DURING SECOND QUARTER
Microsoft Excel-

Four levels of Microsoft Excel

Enterprise Labor Relations

Finance for non-finance professionals

Food Safety

Letter of Credit and Bank Guarantees

Occupational Health and Safety Assessment Series

Three levels of English Language

26 , - , VLB- -

On 26th of June, George Kokiashvili Technical Manager, has successfully completed six

month Certified Brewmaster Course in VLB institute, Germany. He was awarded with special

diploma.

SUCCESS IN CAREER
We congratulate our colleagues on new appointments and wish them professional growth

APRIL

Mirian Daushvili

PET Line Filling Machine Support Worker

Mikheil Kakhoberashvili

PET Line Filling Machine Support Worker

Nino Macharashvili

Switchboard Operator

Nana Kavtaradze

Accountant

David Kemoklidze

Sales Supervisor

Levan Migriauli

Glass Line Support Worker

Mamuka Bakhtadze

Glass Line Support Worker

MAY

Paata Kupradze

Sales Supervisor

Manuchar Akhaladze

Sales Supervisor

Manuchar Chitanava

Sales Supervisor

Bakhva Matiashvili

Sales Supervisor

George Mshvildadze

Logistics Manager

Lela Psuturi

PET Bottle Sorter

Gagishvili Aleksandre

PET Line Filling Machine Operator

JUNE

Maia Amiridze

Laboratory Assistant

Mamuka Samkharadze

PET Line Blowing Machine Support Worker

Nata Kandelaki

Marketing Specialist

Nikoloz Apkhazava

PET Line Support Worker

Tamar Lasurashvili

HR Specialist

Nino Surmava

PR Supervisor

16

#2. 2010

siaxleni
/ News / Our Brands
Cveni brendebi

ANADOLU EFES

Acclaro- Thomson Reuters Extel Survey- . Anadolu
Efes- , ,
- - .
Anadolu Efes 2010 .
, :
,
; ;
; ; -.
2010 Anadolu
Efes- TAV Airlines .
2009
, 12 . , - Acclaro- .
Anadolu Efes ,
, , , - , -
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Acclaro ,
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#2. 2010

NATAKHTARI Diary

ANADOLU EFES SCOOPS

AWARDS
In the evening organized with the cooperation of Acclaro and Thomson Reuters Extel Survey, awards were given to the leading
individuals and companies in the Turkish business world. Anadolu Efes was presented with 6 awards, including the overall Grand
Prix award as the best company of 2010. The company was awarded in various nominations: Best Boardroom Disclosure & Transparency; Best Communication of Corporate Governance; Best
Communication of Financial Results; Second Prize for the Best
CFO for Investor Relations; Third Prize for the Best Investor Relations Website. At the award ceremony Anadolu Efes and TAV
Airlines got recognized as this years leaders.
These awards have built on their successful launch in 2009, with
many Turkish companies committing considerable time and resources over the last 12 months to improve their investor relations offerings. We would like to thank all companies for their
ongoing commitment to the development of investor relations in
Turkey - said Charles Ross, Managing Director of Acclaro and
founder of Turkeys Annual Investor Relations Awards.
Anadolu Efes is a system of companies that produces and markets beer, malt and soft drinks, across a wide geographic area
including Turkey, Russia, Georgia, the CIS countries, South Eastern Europe and the Middle East.
Acclaro is an investor relations company headquartered in London
and Istanbul. The company has given consultancy services to some
of the major companies of Turkey. Acclaro is offering consultancy
services in investor relations and corporate governance, and guidance in the preparation phases of becoming a public company.

17

 dRiuri

Cveni brendebi / Our Brands

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2010
2 .

Cveni brendebi / Our Brands

NATAKHTARI Diary

WOULD YOU LIKE

NATAKHTARI LEMONADE?
Drink made of lemon juice and its tincture
was named lemonade in the 17th century. Due to
its refreshment qualities and special taste
lemonade got widely spread.

In Georgia lemonade has a special history.

In our country lemonade has always been very
popular. These traditions are being continued by
Natakhtari Lemonade with its natural, delicious
taste and distinguished quality.

Natakhtari Lemonade is the stable and high

quality Georgian brand, based on fruit natural
flavores.
Export of Natakhtari Lemonade started in
2005 and currently is conducted to 16 countries.
In terms of export, Azerbaijans market is extremely
important, where implementation of specially
designed marketing practice begun in June.

In 2010 Company offered its customers zero

calorie lemonade with pear taste. Now diet food
consumers and diabetics will enjoy Pear lemonade
with delicious taste without sugar.
Composition: Water, Sugar Substitute
Multi-sweet, fruit natural flavor, sodium
benzoate. Calories: 0 kcal / 100g
New 2 L package of Natakhtari lemonade
appeared on the market in June, 2010.

#2. 2010

19

RESEARCHERS LOOKING
FOR NEW YEAST SPECIES

,
3.4 .
, .
.

, . . .. ,
. , , . ,
.
: , , , . , , 1000 . 10 000 .
.
2011 4 .

According to Lund University from Sweden, EU is investing EUR 3.4 million in a comprehensive research program
on yeast. The aim is to develop new products in the food
industry, both in terms of new flavors and health-promoting probiotic products. Molecular biologist Jure Piskur
from Lund Univ. in Sweden is coordinating the entire research programme.
Yeast is an important ingredient in the production of beer,
therefore there is now a growing interest in making use of
the variety of yeast species. Different yeast species can
give a different character to beer. In the past many different species of yeast were used in food production, in a
process known as spontaneous fermentation, but nowadays only a small number of species are used. Yeast can
also be useful in the creation of probiotic food products.
There is high demand in this area from Europes increasingly health-conscious consumers.
Yeasts can be found everywhere in nature; on humans,
animals, fruit anywhere they have access to sugar. In
total there are around 1 000 identified species in the world,
but at least 10 000 new species are expected to be identified within the near future. Tens of species of yeast live on
grapes alone. The project will begin in January 2011 and
continue for four years.

.

. -

, , .

After appearing Natakhtari Extra on the market, several innovative campaigns got organized, of which the most distinguishable was Natakhtari
Extra promo campaign. At the
event organized for supporting
slogan Strong Beer any passer-by could taste Natakhtari
Extra and afterwards test his
own strength by lifting a gigantic stone.

20

#2. 2010

siaxleni / News

NATAKHTARI Diary

22-23 , , - . 2, , , ,
.
, , , , . ,
.

BEST PLAYER OF NATAKHTARI

KASRIS RUGBY FAN CLUB
On May 22-23 the championship in mini rugby among mass media
teams was organized by the NATO Information Center. TV
Companies Rustavi 2, Imedi, Public Broadcasting Company,
Formula Creative, team of sports journalists and Media Holding
Palitra took part in the tournament.
Along with the other organizations or governmental authorities the
championship was supported by Company Natakhtari and
Natakhtari Kasris Rugby Fan club, which awarded a special cup Best Rugby Player of Rugby Fan Club. This prize was awarded to
Giorgi Arabuli, employee of Radio Voice of Abkhazia, member of the
winning team. All participants and guests of the tournament at the
final party had the opportunity to taste Natakhtari Kasris to celebrate
successful completion of the championship.

22.05.2
010

DISTINCTIVE CAMPAIGN FROM NATAKHTARI

, .
. .

06.04.2
010

Under Natakhtaris initiative a special campaign was organized in

supermarkets of Goodwill and
Populi. Participants could take part
in degustation. They were served
with mimes dressed in peculiar
costumes.

21

 dRiuri

menataxtari / INATAKHTARI

,
- ,
. , ,
, , , .
-
. , , ,
, .
ALEXANDER CHIKOVANI Director of Live Company

Natakhtari is one of the most progressive companies in

Georgia due to its right approach towards the market.
Being almost in a position of a market leader, it never
spares finances, time and energy in order to have maximum communication with consumers and please them
(e.g. with new brands, improved design or size of packaging acceptable for a consumer).
One of the factors determining Natakhtaris success is a
teamwork. Company, along with a good management,
has a strong marketing team, which ensures success of
companys brands through right methods of communication with customers.

,
. - .
.
, .
, .
.
, .
GIORGI ODISHARIA Director of Dohler Georgia
Partnership of Dohler Georgia LTD and Natakhtari Company
has a four year history. Evidence of this productive cooperation is a joint project Natakhtari Lemonade.
Natakhtari managed to establish a modern enterprise of European type in a transitional period. It gathered a team of professionals, by assistance of which company achieved high quality
of products and stability.
You hardly can find an enterprise in Georgian food industry
which operates with analogous European standard and quality control. Therefore, Natakhtari Lemonade has a leading position on Georgian market by its sales.
It is important that we have new proposals for production of
non-alcohol and alcohol beverages.

22

#2. 2010

socialuri pasuxismgebloba / Social Responsibility

5 ,
, .

.

NATAKHTARI Diary

VISIT TO NATAKHTARI COMPANY

On June 5 Natakhtari was visited by Saguramo Orphanage pupils, who painted the factory wall. After painting
the wall, children played with batman and clowns and
tasted their favorite Natakhtari lemonade.

05.06.2
010

, , -

CHILDREN OF SAGURAMO
ORPHANAGE AT THE
RUGBY GAME
At the Locomotive stadium, in Vake,
teams of Ameri and Imeri of two age

categories were competing for Gia

Raphava Cup. Pupils of Saguramo

Orphanage attended the game un-

der initiative and with support of

Natakhtari. This event represented

one of the activities implemented

within the framework of social re-

. ,

sponsibility. It is noteworthy, that

Natakhtari takes patronage of the

Saguramo Orphanage and con-

stantly cares for homeless children.

13.06.2
010

#2. 2010

23

 dRiuri

fotokonkursi / PHOTO CONTEST

. : !
.
,
, .
.

NATAKHTARI TOGETHER
WITH FRIENDS
Photo contest of Natakhtari together with Friends with
a slogan - Take Part and Win! ended.
Photos of Giorgi Rekhviashvili and Nika Korkotadze won
the contest.
Winners got awarded with branded and special t-shirts,
writing pads, pens and beer.
We hereby offer winning photos.

PHOTO BY NIKA KORKOTADZE

PHOTO BY GIORGI REKHVIASHVILI

24

#2. 2010

NATAKHTARI Diary

,
()

Company Natakhtari congratulates

Kote Durglishvili (Mechanic) and
Sophio Baramidze (Assistant to Technical
Department) on their marriage
and wishes them happiness!!!

CONGRATULATIONS
24 , , , ,
.
Elene Gvaradze, third child of Giorgi Gvaradze CIP Operator, was born on April 24.
18 , , ,
, .
Giorgi Kokoshvili, first child of Vasil Kokoshvili, Can Line Operator, was born on May 18.

23 , , ,
, .
Maia Nikachadze, first child of Levan Nikachadze, Syrup Unit Operator, was born on May 23.

#2. 2010

25

 dRiuri

rogor vviTardebiT / Our Development

KRONES-

Krones- .
.
, Krones- .
,
.

,
Laboratory that allows production of stable quality products

KRONESS BOTTLING LINE

INSTALLED IN NATAKHTARI
Natakhtari installed Kroness bottling line manufactured in Germany,
which has been recently put in operation. Kroness is a worldwide leader
in production of bottling and packaging lines for food and beverage
industry. High capacity of Natakhtari products and quality of filling and
packaging from now on will be determined by high-tech Kroness bottling line.
Enterprise also has a laboratory corresponding to modern standards.
Its re-equipment has started this year for the purpose of improving
quality control.

-
Renewed facade of Natakhtari Brewery

26

NATAKHTARI Diary

T
n
e
g
d
war mogi

MEVLUDI KAPIANIDZE

...

Advices and interesting stories about

beer and not only about beer

BEER STORIES IN SIPS

Tradition of beer making and history of mankind almost

coincide with each other. Old Mesopotamians even in the 10th

, , .. -

century B.C. had 70 various recipes of beer making.

X 70
.

, .
-

Old Romans used to call beer as divine drink and praised

it in hymns and poems.
The most common method of categorizing beer is by
the behavior of the yeast used in the fermentation process.
Beers using a fast acting warm fermentation which leaves

. ,
,

behind residual sugars are termed ales, while beers using

, , -

a slower-acting cool fermentation, with a yeast which re-

, -

moves most of the sugars, producing a clean, dry beer, are

- g.

termed lagers.

Bavarians are considered as inventors of modern high

.
1918 . 0.2% .
, .
-

alcohol beer.
Low alcohol beer first was brewed in 1918 in Germany.
The level of alcohol in the beer was only 0.2%
Beer flavor can be best felt when it is cold.
Facial masks based on beer reduce wrinkles.

.

. 40 9 .

#2. 2010

The smallest bottle of beer was produced in Switzerland. It contains only 40 ML of liquid and it costs 9 Franks.

27

dRiuri

NEXT ISSUE WILL BE BETTER!

1. ?

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2. ?

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, :

.ge
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