CONTENTS

EVERYONE TO THE STADIUM!

ADDRESS

2 3

LOGISTICS MANAGER

BEER IN THE WORLD

EUROPEAN RECOGNITION
OF EFES GEORGIA

EFES GEORGIA - MEMBER OF EFES
BEER GROUP FAMILY

OUR TALENTS
Levan Gharibashvili
Syrup Unit Operator

6 7

LOGISTIC DEPARTMENT TEAM BUILDING
AT BOWLING CENTER

NATAKHTARI AWARDED WITH THE QUALITY

MANAGEMENT INTERNATIONAL CERTIFICATE

OUR PHILOSOPHY

EFES CELSUS

NATAKHTARI FOOTBALL TEAM IN A
BUSINESS VETERANS LEAGUE

20

21
22 23
24 25

BEER SALES OF EFES GEORGIA

INTERNSHIP PROGRAM FOR

STUDENTS IN EFES GEORGIA

16 18

I LOVE NATAKHTARI

15

CONGRATULATIONS

GIORGI MSHVILDADZE

12 13

MEVLUDI KAPIANIDZE

27

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Copyright:
, 2010

Editorial Board:
KAKHA MAGRADZE - Editor in Charge
MAYA TAKASHVILI - Editor
NINO SURMAVA - Editor
TAMAR GIORGADZE - Designer
LALI GAGNIDZE - Translator
LEVAN BEGLARISHVILI - Imposer
Copyright: JSC Lomisi
Tbilisi 2010

 dRiuri

mimarTva

GIORGI
MSHVILDADZE
Logistics Manager

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Dear Colleagues, I greet you all!

First of all, I would like to congratulate you on successful results of 2010, which is the outcome of hard
work of each employee. Teamwork is the major route
towards development and attaining better results.
I commenced my work as a Logistics Manager in
May 2010. From the very beginning I got surrounded
with a friendly atmosphere and support of every staff
member. During this period we were assisting each other, sharing experience and ideas. Each working day was
full of interesting and dynamic processes.
Logistics covers various directions: relations with our
suppliers, finding new and the best ones, searching for
new opportunities and ideas, implementing innovations,
provision of correct and timely recommendations for the
purpose of improving the logistic processes, warehousing
raw materials, auxiliary items and produced goods etc.
I deeply believe that the united team determines managers success and represents the precondition for success of the entire company. There is no such thing as impossible or unfulfilled work. If everyone is well aware of the
assigned duties, realizes the complexity of work and the
purpose of its performance, everything can be achieved.
Environment created in Efes Georgia gives its employees the great chance for realization of their capabilities. The Company supports self-development of the
personnel through trainings and workshops.
General Director and managers of each department,
are ready to listen to recommendations and ideas of different department representatives. One example of this

#4. 2010

Address

NATAKHTARI Diary

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2011 !

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#4. 2010

is having business review meetings. This is the initiative

of our department and is being held on a monthly basis
since July. At these meetings the General Director and
department managers discuss achievements in various
sections, compare planned and actual results, exchange
information, analyze separate figures, etc. This is a very
good format for quick decision-making. Company plans
to improve warehousing, loading and supply systems
through installation of new supply systems and machines.
Georgian beer market is distinguished by high seasonality: demand for products dramatically increases in MaySeptember. Logistic department is obliged to ensure timely
supply of products from the warehouse to distributors and
respectively to consumers. Special equipment will be purchased for this purpose in 2011.
In the conclusion, let me mention, that 2010 was the
year of fundamental change. Company products acquired a solid place on the local market as well as abroad.
Natakhtari proved its strength in its segment. I wish, 2011
be even more productive. For this purpose, each of us
has to realize that there is no limit for success. Any wellthought and clear goal can be achieved.
I wish you successful and fruitful new 2011 year!

In my view, the united team determines

managers success and represents the precondition for success of the entire company. There is no such thing as impossible or
unfulfilled work.

BEER IN
THE WORLD

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Beer is being consumed everywh

ere and produced on all contine
nts except Antarctic.
Although large beer producers man
ufacture Pilsner style lager beer, in
various countries of
the world still local lager and ale
type and strong beers are brewed.

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IRISH BEER
Irish Beer is the synonym of strong beer for beer con-

noisseurs. However, along with the strong beer, various

types of creamy ale is being brewed, the taste of which

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combines aromas of lager and strong beer. The most fa-

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mous brands of this type are Murphy Red and Kilkenny

Irish Cream Ale. Bitter ales such as Bitter Guinness, Kin-

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sale and Harp fall behind strong beers in popularity.

(CAMRA - Campaign for

Real Ale)
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(1520 . )
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ENGLISH BEER
Despite its centuries-old tradition, English market, like other
markets in recent decades, got invaded by multinational beer
producing companies, which was seriously opposed by the
British Beer fans. As a result of special information campaign Campaign for Real Ale (CAMRA), sector of small breweries got
renewed. In addition, large producers were forced to continue
production of draught bitter beer in aluminum (15 20 l casks)
and British gourmands still have the opportunity to taste traditional draught as well as bottled ale.

#4. 2010

10.11.2
010

EUROPEAN RECOGNITION OF EFES GEORGIA
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Efes Georgia got announced among prize winners of Eu-

. 100 -

ropean Business Awards. Only 100 best European Compa-

nies did receive the similar honuor.

European Business Awards has been held for four years

and only companies operating in European Union have the

right to take part in it. According to the recommendation of the

HSBC , -

HSBC Bank, the Project Sponsor, Georgian companies partic-

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ipated in this event for the first time this year. They were given

the opportunity to represent themselves among the success-

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ful European companies.

Apart from Georgia other EU non-member states such as
Armenia, Israel, Kazakhstan, Russian Federation and Turkey
took part in this event. Main selection criteria were: innovations, consumer friendliness, financial stability and environment
protection. That is why the European Business Awards is re-

, -

garded as the symbol of innovations and success. It allows

businesses of any type and size to present their countries

- Ruban

across Europe. Three Georgian companies Efes Georgia,

dHonneur- - - ,,

GOODWILL and Wissol Group got named among prize win-

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ners at Ruban dHonneur stage of European Business Awards.

Mr. Tornike Nikolaishvili, Marketing Manager of Natakhtari

noted that such an important award is the confirmation of suc-

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cessful development of Georgian business. He expressed the

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hope that many Georgian companies would receive such rec-

ognition in the future.

#4. 2010

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#4. 2010

NATAKHTARI Diary

EFES GEORGIA - MEMBER OF EFES

BEER GROUP FAMILY

Efes Beer Group

operates with 14
breweries, 6 malteries and
1 hop processing facility
in 5 countries, becoming
one of the leading
brewers in the region.

Efes conducts its beer

operations in a geography
consisting of Turkey,
Russia, Kazakhstan,
Moldova and Georgia.

Efes Pilsener is being

enjoyed in more than 60
countries around the
world. Efes Beer Group
which, Efes Pilsener brand
belongs to, is the 5th
biggest brewer in Europe
and 14th biggest brewer in
the world.

Efes Beer Group got

interested in Georgian
company Natakhtari
activities in 2008; it
acquired 100% of the
brewery. From that
moment up to date Efes
consistently invests in
development of

Natakhtari: pays lot of

attention to the
implementation of
international standards
and quality management;
provides new production
lines and equipment for
the laboratory; cares
about professional
development and trainings
of personnel.

#4. 2010

 dRiuri

siaxleni / News

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WHY DOES THE CONSUMER

CHOOSE NATAKHTARI LEMONADE?
TV advertising campaign of Natakhtari Lemonade
launched in November-December had the objective to focus

2010
ISO 9001
& HACCP. ,
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NATAKHTARI AWARDED WITH

THE QUALITY MANAGEMENT
INTERNATIONAL CERTIFICATE
In December 2010 Company Natakhtari received the quality management international certificate ISO 9001 & HACCP.
It represents an integrated system of quality control and covers production management as well as control of critical points
so significant for food safety.
Compliance with the quality management international
certificate indicates the ability of the enterprise to maintain
permanent quality on the basis of effective management. What
is more important, penetration into the international market is
far easier for the organization holding such certificate.

consumer attention on advantages of Natakhtari Lemonade,

such as high quality and high level of quality control, modern
technologies, laboratory control of every production stage,
acquiring the new export markets and etc.

gayidvebi / SALES

. , , . 2010 2009 30
, - 25 .
22 .
. 30 .
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2010 16
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2010
2009

#4. 2010

NATAKHTARI Diary

BEER SALES OF EFES GEORGIA

Our company has been continuously developing
for recent years. Sales volume is rapidly growing and
our position of a dominant market player gets stronger. Our sales increased by 30% compared to 2009
and by 25% with respect to projected volume.
Lemonade production increased by 22% compared
to the previous year. Number of countries, we are exporting our products to, reached 15. Export of lemonade represents 30% of the total production volume.
Increase in sales, being the outcome of the wholehearted work of each employee, is the main factor of
our financial success. Based on 2010 results Natakhtaris market share reached to 62%.
Investments made in the Company during 2010
constituted $16 million, major portion of which was
expended on improvement of Technical Department.

The chart above, shows trend of sales during the

year and compares year 2010 to year 2009

siaxleni / News

dRiuri

(GAU, CSB, ESM) , 2010 . ,
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INTERNSHIP PROGRAM FOR

STUDENTS IN EFES GEORGIA
Around ten students of Tbilisi Business Schools (GAU, CSB,
ESM) underwent three-month internship at Efes Georgia started
in April 2010. Interns were given the opportunity to get acquainted
with the structure and activities of Marketing and Sales Departments and take part in implementation of different projects.
Internship turned out to be successful for one of the students
she got recruited in the Marketing Department.

INTERNSHIP PROGRAM IN 2011

Company plans to organize the similar program in 2011 as well.
The course will be more diverse and have larger scope. Students will
have the opportunity to become familiar with Marketing and Sales
Department workflow. The first flow of interns for 2011 will include
students of Economic and Business Faculties of Ivane Javakhishvili
Tbilisi State University. Presentation of marketing strategies and business plans with participation of approximately 40 students based on
students ideas was organized at the University on December 29.
One winning team (five students) was identified and winners of the
second and the third places were announced as well. Members of
the winning team (1st prize) will undergo internship in Marketing Departments of companies Natakhtari and Barambo.

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2011
2011 .
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SPONSORSHIP OF SUKHISHVILI
NATIONAL BALLET

23, 24 25

Sukhishvili National Ballet concerts were held on De-

cember 23, 24 and 25 at the Tbilisi Philharmonic Hall. Com-

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pany Natakhtari was one of the sponsors of this concert.

26.12.2
010

siaxleni / News

NATAKHTARI Diary

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: www.futsalplanet.com.

NATAKHTARI FOOTBALL TEAM IN A

BUSINESS VETERANS LEAGUE
Every weekend, starting from October 16, at the
games of Business Veterans League you would hear
fans yelling: Natakhtari, Natakhtari.
Natakhtaris selected football team, established on
the basis of football team, winning internal championship successively for two years, got engaged in a big
and prestigious Futsal tournament. After submitting special application to the Football Federation, the Company chose to take part in a Business Veterans League.
Tournament was quite representative by such teams as:
Patrol, PSP, DHL, South Osetian Administration, Caucasus Online and others took part in it. Despite experienced contenders, Natakhtari football team took a successful start and won five matches out of seven.
You can see game results and tables at the official
website of Futsal International Federation:
www.futsalplanet.com.
KOKA MIKELASHVILI

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socialuri pasuxismgebloba / Social Responsibility

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17.11.20
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19.11.2
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socialuri pasuxismgebloba / Social Responsibility

EVERYONE TO THE STADIUM!

JOINT PRESS CONFERENCE OF
NATAKHTARI KASRI RUGBY FAN CLUB
AND THE MINISTRY OF SPORTS AND
YOUTH AFFAIRS OF GEORGIA

Joint press conference of the Ministry and the Natakhtari Kasris Rugby Fan Club was held on November
17, 2010 at the conference hall of the Ministry of Sports
and Youth Affairs of Georgia. Main topic of the press
conference covered games of the national team of Georgia vs. national teams of Canada and the United States
as well as review of events planned by the Fan Club.
Press conference was conducted by Nika Ramishvili (Droop), President of the Natakhtari Kasris Rugby
Fan Club, David Namgalauri, Deputy Minister of Sports
and Youth Affairs, Amiran Urushadze, Board Member of
Georgian Sports Fans and Niaz Mamrikishvili, the representative of the Georgian Rugby Union.
I can express the main objective of Natakhtari Kasris Rugby Fan Club in a few words Everyone to the
Stadium!. Visit of such a high class teams as Canada
and US, which are ahead of us in the rugby world rating,
is the most significant event in the history of Georgian
rugby. Therefore, all fans have to come to the National
Stadium and support our team! said Nika Ramishvili,
President of the Natakhtari Kasris Rugby Fan Club.

CELEBRITIES TO SUPPORT GEORGIAN RUGBY

Promotional campaign - Everyone to the Stadium!
was organized on November 19 under the initiative of
the Natakhtari Kasris Rugby Fan Club and with the support of the Ministry of Sports and Youth Affairs.
Celebrities and media representatives distributed special information flyers and conveyed message to population, especially to youth, to attend the game. Campaign
participants got together at the office of the Georgian Rugby Union and went to populous places. Campaign was
held at four various locations, on the territories adjacent to
Universities (1stt, 6th and tower buildings of the Tbilisi State
University and near Ilia State University). Nika Ramishvili,
President of the Natakhtari Kasris Rugby Fan Club, Zura
Gachechiladze and Inga Grigolia, members of Tbilisi Sakrebulo, Alexander Elisashvili, TV anchorman, Dima Oboladze,
sports journalist and Gia Tsinadze, actor (Mkudro) were
among the campaign participants.

13

14

#4. 2011

TORNIKE DVALISHVILI AND NONA TKHESHELASHVILI

Company Natakhtari
Congratulates

()

Tornike Dvalishvili

Nikoloz Korkotadze

(Distributor)

and Nona Tkheshelashvili

and

( )

(Key Account Supervisor)

Lela Kopadze

on their marriage and wishes

NIKOLOZ KORKOTADZE AND LELA KOPADZE

them happiness!

CONGRATULATIONS

4 , ,
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Natali Bedukadze, second child of Gia Bedukadze, Filtration Worker,
was born on November 4.
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Guram Khochishvili, first child of Gia Khochishvili, Can Line Operator,
was born on October 7.

#4. 2010

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 dRiuri

menataxtari / INATAKHTARI

2010
. ,
- 2010 . Krones- .

. 2011
. . 80 .
MISHA TSEVELIDZE, FILLING CHIEF OF EFES GEORGIA

The year 2010 was special, as solid investments were made in

the company. Krones bottling line of German production was installed and launched in the enterprise. Krones is a leader company
in manufacturing bottling and packaging lines for beverage productions. This hi-tech bottling line is one of the reasons of increased
capacity, as well as augmented bottling and packaging quality of

2010 . . ,
. , . 2011 , .. , - . ,
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TINATIN BONNEY, HUMAN RESOURCES CHIEF
OF EFES GEORGIA
The year 2010 was both interesting and successful. Few new
members joined the company staff as well. Employees attended
several new trainings, which were productive and liked by participants. During the whole year we were focused on professional
development of personnel and creating respective work conditions. Through internal trainings we intend to implement a new
system of professional development in 2011 Department Managers will deliver trainings to employees. Consequently each participant will get better acquainted with processes conducted in other
departments.
,

2010 . . Krones- .
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Natakhtari brewery, was. The line service personnel was trained by

Krones experts. Production figures were increasing for months and
almost doubled by the year-end. Next tranche of investments is
planned to be made in 2011. New lines for bottling glass bottles and
automatic rejection of defective products will be installed. Eventually the production capacity will increase by 80 percent.
,

2010 .
- (VLB) .
. .

#4. 2010

menataxtari / INATAKHTARI

NATAKHTARI Diary

SUCCESS OF OUR COMPANY IS OUR SUCCESS

Evaluation of the Year 2010 by Employees
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ANA KARCHAVA, BRAND MANAGER OF EFES GEORGIA

2010 was extremely laden and interesting year. We managed
to successfully complete several most significant projects and harvest the real outcome. So what that its Winter, Natakhtari Kasris
Rugby Fan Club, Tbilisi Beer Festival, World Cup Lottery, Watching Football with Natakhtari, Lemonade Quality Campaign, this is

MARIAM TSISKARISHVILI, CHEMIST

OF EFES GEORGIA
Start of 2010 was very interesting for me, during January
February I was sent by the company for training to Berlin Research
Institute for Brewing and Malting Technology (VLB). Training course
covered the whole technological process from the purchase of
raw materials to sales. Knowledge acquired in Berlin supports me
in my professional activities. Ill never forget warm and emotional
meeting with Professor Wolfgang Kunze, the author of Technology of Brewing and Malting, regarded as the Bible of Brewers in
the whole world.
New project, launched at Natakhtari, is also very important for
me. Within the frames of this project beer tasters will be trained
and aroma profiles of leading brands will be defined. Fortunately,
the first stage of this project has been successfully completed.
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2010
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#4. 2010

the incomplete list of those projects implementation of which

strengthened our brands and overall contributed to the Companys success. Marketing the completely new brand Natakhtari Extra needs to be mentioned separately. This product found its niche
on the market shortly.
Planning and implementing of each of these projects was quite
a complex and hard process, which involved every department
and without outstanding teamwork of all departments we would
not be able to talk about this success today. I also would like to
remember significant contribution of Niko Gomelauri to victory of
one of our projects.
For me, working in Efes Georgia is a certain circle, starting
with initiatives, followed by hard work and crowned with the outcome, then again entailed with new initiatives and so on

17

 dRiuri

menataxtari / INATAKHTARI

2010

SUCCESS OF OUR COMPANY IS OUR SUCCESS

Evaluation of the Year 2010 by Employees
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2010 . .
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2010 . 2011 .
IRINA TER-GRIKUROVA, SALES SYSTEMS MANAGER
OF EFES GEORGIA
I can audaciously say that 2010 was a successful year. I can
call it the year of growth and achievement.
And I mean here professional growth of our team, implementation of state of the art techniques in sales system, which has
been reflected in enhancement of working standards of our dealers. Better service has been provided to our dealers and here I
want to emphasize permanent support of Logistics and Finance
Departments.

18

Thanks to our HR department, our staff members had the

opportunity to undergo numbers of training courses and acquire
new knowledge and skills. It was really on-time because in 2010
we faced serious challenges price increase, due to inflation,
and doubled excise duties. Despite all this, sales team did its best
and accompanied with valuable marketing support we managed
not only to sustain, but also to increase our sales and market
share.

Dealer mergers in regions and successful reorganizations

should be mentioned as well.
This year we have made very important decision for any trade
enterprise, we have decided to implement totally new approach
to our sales system presale system in Tbilisi.
Our export soft drink sales increased significantly and our beer
has been introduced to foreign markets.
For me personally 2010 will always be a year when Natakhtari
lemonade was given a second life. Thanks to our Technical Department we managed to satisfy growing demand on this product
and now already with ISO Certificate, we can expand our positions on the regional market.
Every single day of 2010 we could feel more than ever our
team spirit. This makes me optimistic and ambitious about year
2011.

#4. 2010

Cveni brendebi / Our Brands

 dRiuri

Cveni niWieri/Our Talents

LEVAN GHARIBASHVILI Syrup Unit Operator

I love Natakhtari and Football this is only what

one of the most distinguished Natakhtari employees, who

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is also known for his taciturnity, told me about his activ-

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ities and hobby. In our conversation that was continued

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by my initiative, he still did not explain which of the two

was his hobby and which the favorite activity.

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Ive been working in Natakhtari for five years and I

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like my job. Here you have the chance to become a pro-

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fessional. I started as a loading workman. After acquir-

ing certain experience and knowledge, I became an

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operator in the syrup unit. Company management cares

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for professional development of employees. I acquired

lots of friends. Natakhtari is more than a workplace for

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me. I think that everything is ahead for me and I can do

more, says Levan Gharibashvili.

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As regards football, this is his passion. He was 26

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when got trauma and gave up playing at a professional

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level: Im fond of football and can not imagine living with-

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out it. Fortunately, I can realize my potential in this field

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in Natakhtari. I am the key player of the football team

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and participate in various tournaments quite success-

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fully. Currently Business League Cup is in progress

among various famous companies and the Governmen-

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tal Authorities. I try to do my best on the ground as well

as in the workshop to contribute to the success of our

company.

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#4. 2010

siaxleni / News

NATAKHTARI Diary

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14.10.2
010

LOGISTIC DEPARTMENT TEAM

BUILDING AT BOWLING CENTER
How to celebrate a holiday with colleagues? Answers to this question are as many as the number of people in the world. However, to
reach consensus on this matter was not difficult for employees of Logistic Department (Efes Georgia). Furthermore, they made decision
unanimously to celebrate one of the biggest holidays Mtskhetoba in
a special manner at Bowling Center.
Teamwork is the priority in this department says Giorgi Mshvildadze, Department Manager employees are assisting each other,
though this time we needed something else, more important, outside
work, which would have the form of team building. We decided to spend
the whole day (Mtskhetoba) together and visited a Bowling Center to
try our skills in sports as well. 24 employees got divided into 4 teams
and it started we gave the form of a certain championship to the
play, - says Natia Vashadze one of the employees. All of us were inexperienced in this game, however we instantly understood its principle
and the best player and successful teams were identified. I think, such
events bring co-workers together and increase the work efficiency tenfold.
I played it for the first time and obtained the highest score. I am a
venturesome by nature and may be it helped me to win. Game turned
out to be very interesting, could not conceal his emotions Guja Andriashvili, the winner.
Winner was awarded with the Symbolic Prize Natakhtari Cup by
Tornike Nikolaishvili, Marketing Manager, who was specially invited
for this occasion.

#4. 2010

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OUR PHI
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2020

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NATAKHTARI Diary

LOSOPHY
Efes Beer Group is the market leader already in
four countries: Georgia, Kazakhstan, Turkey and
Moldova and it is growing its positions steadily. In
Russia, the target is to be the second largest
brewery.
For Efes Beer Group it is important to be the most
admired beer company in the markets it operates
while tripling its business in next 10 years.
Although, in beer sector, liter will not be sufficient
alone to be a sustainable leader. That is why Efes
Beer Group, via different social responsibility
projects will show the consumers and stakeholders
that it is a responsible player as well as the leader in
terms of renovations.
Efes Beer Group is determined to help
people enjoy life better through the
responsible enjoyment of its products
Consequently new talents will be more
and more eager to join Efes Beer Group team.

OUR VISION
To triple our business by 2020 and
become one of the most admired
company in Georgia.

OUR MISSION
We help people enjoy life better through the
responsible enjoyment of our products.

23

 dRiuri
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1 800 6 500 . 8 300 3 000 .

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2010 ?

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#4. 2010

NATAKHTARI Diary

EFES CELSUS

match exactly with Efes values such as creative thinking and innovation; passionate team spirit; utilizing knowledge and continuous search for excellence.
Efes Celsus is not just a meeting though, it is our knowledge platform which
we support with data systems. Our aim is to share knowledge and experiences
in the fastest and most effective manner.
HOW MANY PEOPLE HAVE PARTICIPATED IN
EFES CELSUS IN 2010?
Weve had a total of 120 Sales and Marketing people from managerial level
and above 70 of which were from international operations.
WHAT HAS BEEN DONE THROUGHOUT THE
ORGANIZATION?
Taking into consideration that the majority of the participants would be from
international operations, we wanted to draw attention to Istanbuls artistic and
creative richness. In that sense all participants tested their creativities by attending glasswork, calligraphy, jewelry and marbling workshops at Caferaga Medresseh. In line with the whole concept, all generated work was displayd at the
Istanbul Museum of Modern Arts where we had a privet museum excursion for
Efes only. We crowned the organization with a gala night at the same location.
WHAT WERE SOME OF THE INTERESTING
EXPERIENCES SHARED?
WHAT IS THE PURPOSE OF EFES CELSUS ORGANIZATION?

Though we have common Sales and Marketing strategies, operational territories have differences in terms of culture and consumption habits. In that

Efes Beer Group has approximately 1,800 employees in Turkey and 6,500

sense speedy adaptation to local culture and market conditions is one of the

more in other operations. 3,000 of these 8,300 people are in Sales and Market-

keys to Efes Beer Groups international success. Weve listened to new and

ing. Correct marketing strategies and effective field applications are major driv-

creative solutions from all participant teams. For example Enjoy the street life

ers for any FMCG company.

project developed in Turkey which supports our mission to help people enjoy

Development of a platform where all our teams who individually write their

their lives with conscious consumption of our products is very important. Daily

own success stories in their territories can share their experiences and have a

beer sale at Key Accounts in Moldova and the launch of Draught Beer in Kaza-

better notion about different market and competition conditions is among the

khstan present a new perspective while supporting beer to be presented fresh-

top purposes of Efes Celsus.

ly. The application of on-trade concept to off-trade outlets in Georgia is also

We all came together to celebrate the international successes of Efes weve

crucial for it generates new cunsumption occasions. One of the most hard-to-

going to space was realised in Russia

laid the foundation of 41 years ago, and to increase them eventually fortifying

imagine ideas for our consumers

the team spirit which is a key to our success.

with Efes promotion. Again the mojito and cola beer mixes launched in Russia
to generate new trends are some of the interesting ideas shared.

WHY IS IT CALLED EFES CELSUS?

HOW HAS THIS ORGANIZATION CONTRIBUTED TO
While we were planning the organization, acting as if we were building a

EFES SALES AND MARKETING TEAMS?

new brand, we have evaluated all alternatives that could be meaningful both in
terms of our corporate values and our objectives.
The organization is named after Efes Celsus Library in Efes Antique City
since it is one of the most ancient locations in history where information is shared
and it matches with the core essence of Efes brand name.

In my opinion, most importantly, people have exchanged new and different

experiences they can adapt to their own markets and of course it has broadened the perspectives of all participants.
Additionally, I can say strengthened team-spirit; working together and mo-

Efes Celsus Library, one of the most ancient libraries built between 110-

tivation. Some participants have had a chance to make a presentation to

135 years in Roman times, is estimated to have hosted 14,000 books. The 4

Anadolu Groups Board President Mr. Tuncay Ozilhan and Efes Beer Group

pillars of the Celsus Library (Wisdom, Thinking, Knowledge and Excellence)

President Mr. Alejandro Jimenez along with top management for the first time.

#4. 2010

25

personali / HR

dRiuri

SUCCESS IN CAREER
We congratulate our colleagues on new appointments and wish them professional growth

OCTOBER

Ekaterine Grubeladze

Accountant

NOVEMBER

Giorgi Labadze

Planning Supervisor

Davit Sikharulidze

Sales Supervisor

Koba Shengelia

Sales Supervisor

Mamuka Jvarsheishvili

Sales Supervisor

Davit Amiranashvili

Filtration Department Operator

DECEMBER

Zviad Basilia

Glass Line Paletizator Operator

NATAKHTARI TOGETHER WITH FRIENDS

PHOTO BY NIKA KORKOTADZE

Winner of the photo competition

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MEVLUDI KAPIANIDZE

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Advices and interesting stories about

beer and not only about beer

PUB SPECIAL BRITISH TRADITION

British pubs are known in the world for their special

character and significant role played in the life of the
local community. Going to the Pub for a pint (0,5 L) of
beer and having conversations with its visitors is an integral part of Britons daily life.
Town and village people go to the nearest pubs or
bars for relieving stress after tiring working day to see
friends and simply to gossip. In addition, the feeling of
possession that every beer fan has towards local beer
is important.
EARLY BEERHOUSES

Two thousand years ago, in Roman Times, certain type

of chain of roadside guesthouses tabernae got established in Britain. It used to have sleeping accommodation, where the hospitable owner would serve the visitor
with hot meal and drink. Its noteworthy that the first signboards of such tabernae were created by Romans.
Popularity of Roman tabernae diminished in time and
in medieval centuries they turned into monastery estaminets, which used to host voyagers and pilgrims. However, the number of clients far more exceeded the capacity of monastery pubs, which contributed to origination of lay beerhouses.
In late medieval centuries many private estaminets
got opened in Britain. Various types of guesthouses and
beerhouses appeared where merchants were being offered night stay, food and drink.

NEXT ISSUE WILL BE BETTER!

1. ?

What are your comments with respect to this issue of magazine?

2. , ?

Which additional topics or rubrics would you like to see in the next issue?

, , :

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Please put your comments, remarks and advices in the special box on the ground floor of the administrative building or send it via e-mail:

COMMENTS RELATED WITH THE PREVIOUS ISSUE

View All Comments

,
It would be better to have more articles prepared by our personnel in our magazine
.
,
I like Our Talent rubric pretty much. Knowing that so many distinguished people work in
our company really makes me happy
.
, !
Thank you for the page of Success in Career and Congratulations. For me personally,
it is the most interesting information!
, .

There are many attractive stories about beer, but there is nothing about
lemonade. Would you add something on it?

dRiuri