Marc Newson, Lockheed Lounge chaise longue, 1986 Sold at Sotheby's in June 2006 for

$968,000
Madonna, Rain, 1998
$ 3.8 million
Ron Arad, ‘oh - voids’ made out of
DuPont™ Corian®, Presented at Dolce
& Gabbana Cinema, Milano Design
Week 2006
Ron Arad, ‘silicon oh - voids’ with a visible steel skeleton, Presented at Dolce & Gabbana
Cinema, Milano Design Week 2006
Ron Arad, Voido Rocking Chair, Magis

Until recently, industrial designers disdained limited

editions, preferring to pursue the modernist goal of mass
production. Newson only started making them as a way to
produce work as a young designer, while drumming up
industrial commissions. Now he treats them as vehicles
for experimentation, free from the restrictions of industrial
projects, just as fashion designers use haute couture to
develop ideas for their ready-to-wear collections
Jasper Morrison, Oak Table System, Cararra Tables System, Cappellini, 2006
“In definitiva stiamo assistendo al combinarsi di due
fenomeni di segno opposto. Sembra vero, infatti,
che il ‘depotenziamento’ dell’arte nella
contemporaneità, e parallelamente l’estetizzazione
del quotidiano promossa al design, comportino in
modo crescente un dominio del visuale, a conferma
di quello che anni fa diceva il grande storico
dell’arte Martin Kemp: «L’arte, nelle sue
manifestazioni consuete, farà parte di un contesto
molto più ampio, nel quale essa diviene quasi una
sotto categoria appartenente a una enorme varietà
di manufatti creati per fornire stimoli visuali»”
Vanni Pasca
IL DESIGN ITALIANO DIVENTA OGGETTO DI OPERAZIONI FINANZIARIE E
IMPRENDITORIALI:
FONDO PRIVATE EQUITY CHARME (Luca di Montezemolo)
FONDO OPERA (gruppo Bulgari)

FENOMENO DI ASSORBIMENTO DI AZIENDE DI DESIGN IN “MARCHI DI

QUALITA’” CHE UNISCONO MODA, DESIGN E ALTRE “ECCELLENZE”
ITALIANE (FERRARI, ECC.)
“Io non credo che i manager possano condurre le
imprese di design così come hanno condotto quelle di
moda. Nel nostro settore c’è bisogno di una gestione
creativa e di molta sensibilità, che non sempre un
manager possiede”
Ernesto Gismondi (Fondatore e Presidente di Artemide dal
1959) in M. Vercelloni, Breve storia del design italiano, pp.
184-5
Philippe Starck with Lenny Kravitz, Mademoiselle Kravitz, Kartell

http://
www.designboom.com/
design/lenny-kravitz-
philippe-starck-for-
kartell/
 Miart 2016 – Object (a cura di Domi7lla Dardi)

Giorgia Zanellato, "Mirage” (Luisa Delle Piane)

Federico Peri, "Living in a chair". (Nilufar) Von Pelt, “Caín y Abel" – collezione "Castellano Brutalista”.
(Machado-Muñoz)
Spaza-de-Move-on, Durban, South Africa, 2001 - present
Digital Drum a Kampala, Uganda
Nicholas Negroponte + MIT, One Laptop Per Child, 2005 - $ 100
Pettie Petzer & Johan Jonker, Hippo Water Roller, approx. 75 dollars, 1993 – present, Southern Africa
Stephan Augustin, Watercone, Yemen, 1999, $ 60 - 100
 Alberto Meda + Francisco Gomez Paz, Solar Bottle, 2006

Solar Bo;le is a low-cost container capable of disinfec@ng water for people consuming microbiologically
contaminated raw water; based in the SODIS (Solar Water Disinfec@on) system.
The PET container has a dual face: a transparent face for maximum UV-A rays collec@on and a alluminium
face that absorbs the infrared sunrays augmen@ng the temperature and improving disinfec@on. The
reduced thickness assists the transporta@on and the storage. The handle integrates the angular regula@on
needed to improve sun exposure depending in which la@tude of the world the process is executed.

Solar Bo<le was awarded with the First Prize of the INDEX Award 2007 in the Home category.
Since 2008 makes part of the Design Collec@on of the Museum of Modern Art of New York.
Cristal de Luz, Rocinha, Brasil, COOPA-ROCA Collective, from 2006
Matteo Ragni, toBeUs, dal 2008
Lorenzo Damiani, Udine, Promosedia 2003

La seduta è fatta
con gli scarti di
truciolato derivati
dalla sua
lavorazione
Jacopo Zibardi, Collezione di bicchieri “Caso”, 2010
Paolo Ulian, H20, 1998
Paolo Ulian, Anemone, 1998
Paolo Ulian, Dune, Appendiabiti da parete, Opposite 1998
Giulio Iacchetti (art
direction), Eureka-
Coop – design
democratico, (2005)
2008
Riunisce 20 giovani
designer italiani per
creare piccoli
oggetti domestici a
basso costo da
vendere tramite
distribuzione Coop
INDUSTRIA/ARTIGIANATO/AUTOPRODUZIONE/…ECC.
Operæ 2015

AUTOPRODUZIONE
COLLABORAZIONE CON ARTIGIANI
 Design and the Elastic Mind, MoMA, 2008

https://www.ted.com/talks/paola_antonelli_previews_design_and_the_elastic_mind?language=it
Mathieu Lehanneur (French, born 1974), O Oxygen Generator from the Elements
project, Prototype, 2006, Glass, aluminum, spirulina platensis, magne7c s7rrer,
white LEDs, and oxymetric probe.
Revital Cohen, Life Support, 2008
Tobie Kerridge, Nikki Scott, Ian Thompson, Biojewelery, 2007
The Tissue Culture and Art Project, Victimless Leather: A Prototype of Stitch-less Jacket grown
in a Technoscientific ‘Body’, 2004
James King, Design Interactions Department, Royal College of Art, Dressing the Meat of Tomorrow,
Concept, 2006, Glassfiber reinforced polyester and red cabbage
The MRI steak – an anatomically complicated piece of meat.
The mobile animal MRI [Magnetic Resonance Imaging] unit scours the countryside
looking for the most beautiful examples of cows, pigs, chickens and other livestock.
Once located, the creature is scanned from head to toe, creating accurate cross-
sectional images of its inner organs.
The most interesting and aesthetically pleasing examples of anatomy are used as
templates to create moulds for the in-vitro meat (we wouldn’t choose to eat the same old
boring parts that we eat today). The result is a satisfyingly complicated and authentic
form of food.
Susana Soares, BEE’S, 2007-2009
Alexandra Daisy Ginsberg, James King & the Cambridge University iGEM 2009 Team. E.
chromi, 2009
“…se non siete
curiosi lasciate
perdere!”
Achille Castiglioni
Who are the people who are changing the contemporary design
landscape? What are the products, organisa7ons and ideas that
everyone will be copying in the immediate future?
01. Ikea
If it wasn’t for Ikea, most people would have no access to affordable
contemporary design. The company has done more to bring about an
acceptance of domes@c modernity (in the tradi@onally-minded UK
market at least) than the rest of the design world combined.
Un@l recently, the Swedish mul@na@onal posi@oned itself as a youthful,
modern alterna@ve to the overstuffed florals and frilly duvet covers of
your parents’ houses – a philosophy captured in its brilliant “Chuck out
your chintz” ad campaign of the mid-Nine@es.
But having successfully invalidated retro-suburban taste, Ikea has now
turned its fire on expensive “designer” furniture – and on the
pretensions of designers themselves. With its audacious new adver@sing
campaign featuring spoof celebrity designer van den Puup and a made-
up protest group called Elite Designers Against Ikea, the flat-pack giant is
asking: why spend £3,000 on a celebrity-designed sofa when you can get
an equally good one for £300?
It’s a good ques@on, and elite brands are responding. Apple has just
introduced $99 iPod shuffle and $499 Mac mini; and when even
conceptual Dutch oukit Droog accepts the need to respond to the price-
slashing might of Ikea (see interview on page 80), it’s @me to
acknowledge that founder Ingvar Kamprad is the most influen@al taste-
maker in the world today. ICON MARCH 2005

“IKEA TAKES BAUHAUS TO YOUR HOUSE”