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NUVI - Social Landscape Report

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Ma n t i T e oS o c i a l L a n d s c a p e
A p r i l 2 6 , 2 0 1 3a t 5 p mA p r i l 2 6 , 2 0 1 3 a t 6 p m

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At A Glance

Ma n t i T e oS o c i a l L a n d s c a p e
A p r i l 2 6 , 2 0 1 3a t 5 p mA p r i l 2 6 , 2 0 1 3a t 6 p m

T h i s r e p o r t a n a l y z e s 37,598 social mentions i n c l u d i n gt h ek e y w o r d s Manti Teo , Teo draft, Teo #nfldraft, Teo #draft, Teo #nfl, Manti Te'o , Te'o draft, Te'o #nfldraft, Te'o #draft, Te'o #nfl b e t w e e nA p r i l 2 6 t ha t 5 p ma n dA p r i l 2 6 t ha t 6 p m . T h ep e a k o f c o n v e r s a t i o nh a p p e n e do nA p r i l 2 6 t ha t 6 p m , w h i c hi n c l u d e dt h ek e y w o r d s Manti Te , Chargers, San Diego Chargers, San Diego a n dgirlfriend . T h em o s t i n f l u e n t i a l p r o f i l et h a t m e n t i o n e dM a n t i T e ' od u r i n gt h i s t i m ep e r i o di s @figsandninjas, w h oh a s 1 1 4f o l l o w e r s .

Volume: P a g e3
40,000 30,000 20,000 10,000 06 PM 06:15 06:30 06:45 07 PM

Sentiment: P a g e4
10,000 8,000 6,000 4,000 2,000 06 PM 06:15 06:30 06:45 07 PM

Influencers: P a g e5
Marian McLeod S c o r e : 42

L i b r a r i a n , n i n j a , c a r d i g a n w e a r e r

T h e r ew e r e37,598 m e n t i o n s 32% P o s i t i v e Peak: 1 0 , 2 9 8 me n t i o n so nA p r i l 2 6 t ha t 6 p m b e t w e e nA p r i l 2 6 t ha t 5 p ma n dA p r i l 2 6 t ha t 6 p m . 16% N e g a t i v e

T h ep e a k o f c o n v e r s a t i o n( 32,053 mentions) o c c c u r e do nApril 26th at 6pm. T h emo s t f r e q u e n t l y u s e dk e y w o r d sd u r i n gt h a t p e a k w e r eManti Tep, Chargers, San Diego Chargers, San Diego a n dgirlfriend. Peak: 4 , 6 8 2me n t i o n so nA p r i l 2 6 t ha t 6 p m Most shared Negative mention: T ok e e pu pw i t hh i sg i r l f r i e n d ' se x p e n s i v e t a s t e s , M a n t i T e ' oh a sr e q u e s t e dt h a t t h e S a nD i e g oC h a r g e r sp a y h i mi nM o n o p o l y mo n e y . Not Bill Walton P a r o d y a r t i s t ! S p o r t sI l l u s t r a t e d& M a s h a b l e ' sp i c k f o r # 1S p o r t sP a r o d y F e e do nT w i t t e r ! C o n t a c t : n o t b i l l w a l t o n @g ma i l . c o m

Location: P a g e6

Conversations: P a g e7

Viral Coefficient: P a g e3

9.6%
3 , 6 0 0m e n t i o n s s h a r e d" m a n t i t e ' o "

8.9%
3 , 3 5 1m e n t i o n s s h a r e d" c h a r g e r s "

V C 0 . 4

Reach Spread VC Viral Coefficient

1.5%
5 7 5m e n t i o n s s h a r e d" m a n t i t e o "

O r i g i n a l me n t i o n sa b o u t M a n t i T e ' oh a da p o t e n t i a l o f r e a c h i n g57,529,729 p e o p l e b e t w e e nA p r i l 2 6 t ha n dA p r i l 2 6 t h . I nt h es a met i me f r a me , me n t i o n sa b o u t T e ' o s p r e a dt o22,473,862 a d d i t i o n a l p e o p l ev i aR e T w e e t sa n dS h a r e s . Viral Coefficient M e n t i o n sa b o u t T e ' ow e r es o me w h a t v i r a l .

California, New York a n dNew Jersey w e r em o s t v o c a l a b o u t M a n t i T e ' o .

Washington, D.C., California a n dNew Jersey h a dt h emo s t me n t i o n sp e r c a p i t a .

S o c i a l D a t ab y

A p r i l 2 6 , 2 0 1 3a t 5 p mA p r i l 2 6 , 2 0 1 3a t 6 p m

P a g e1

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Volume

Ma n t i T e oS o c i a l L a n d s c a p e
A p r i l 2 6 , 2 0 1 3a t 5 p mA p r i l 2 6 , 2 0 1 3a t 6 p m

B e t w e e nA p r i l 2 6 t ha t 5 p ma n dA p r i l 2 6 t ha t 6 p mt h e r ew e r e37,598 m e n t i o n s a b o u t M a n t i T e ' o , r e a c h i n ga p o t e n t i a l a u d i e n c eo f 57,529,729. O f t h e s e3 7 , 5 9 8 , 54% w e r er e t w e e t e db y29,447 u n i q u ep r o f i l e s , s p r e a d i n gt h e m e n t i o n s t oa na d d i t i o n a l 22,473,862 p e o p l e .

Mentions Timeline
40,000

30,000

20,000

10,000

06 PM

06:15

06:30

06:45

07 PM

37,598
Total Mentions O nF r i d a yt h e2 6 t ho f A p r i l a t 6 p m , t h e r ew a s as p i k eo f 3 2 , 0 5 3 m e n t i o n s .
T h emo s t f r e q u e n t l y u s e dk e y w o r d sd u r i n gt h a t t i mew e r eManti Te'o, Chargers, San Diego Chargers, San Diego a n dgirlfriend.

Content Source Breakdown

V C 0 . 4

Twitter

Reach Spread VC Viral Coefficient

97.81% (36,773 mentions)

Facebook

1.46% (548 mentions)

RSS

O r i g i n a l me n t i o n sa b o u t M a n t i T e ' oh a da p o t e n t i a l o f r e a c h i n g57,529,729 p e o p l e b e t w e e nA p r i l 2 6 t ha n dA p r i l 2 6 t h . I nt h es a met i me f r a me , me n t i o n sa b o u t T e ' o s p r e a dt o22,473,862 a d d i t i o n a l p e o p l ev i aR e T w e e t sa n dS h a r e s . Viral Coefficient M e n t i o n sa b o u t T e ' ow e r es o me w h a t v i r a l .

0.66% (247 mentions)

Google

0.03% (13 mentions)

YouTube

0.03% (12 mentions)

Most Reach
@nfl, w h ome n t i o n e dy o u r b r a n do nA p r i l 2 6 t h a t 5 : 0 3 p m, h a st h emo s t f o l l o w e r s( 4 , 5 9 7 , 6 5 9 ) . R D 2P K 6@c h a r g e r s : M . T e ' o( I L B N o t r e D a me ) h t t p : / / o n . n f l . c o m/ Z I K C b I # N F L D R A F T NFL # N F L D r a f t

Most Spread
O nA p r i l 2 6 t ha t 5 : 5 4 p m @allencapps , w h o h a s1 5f o l l o w e r s , p o s t e dame n t i o nt h a t s p r e a d t o4 , 6 4 4 , 2 3 3a d d i t i o n a l p e o p l e . T e o , h a n d sd o w nR T@n f l : 5y e a r sf r o m n o w , w h oi sma k i n gab i g g e r N F Li mp a c t : G e n oS mi t hw / t h eJ e t so r M a n t i T e ow / t h e C h Allen Capps T e x a n , h u s b a n d , p l u mb e r , e l e c t r i c i a n , h v a c / r t e c h n i c i a n , ma i n t e n a n c e me c h a n i c , f a no f t h eP i t t s b u r g hS t e e l e r s , D a l l a s S t a r s , a n dc o l db e e r

Most Popular
T h emo s t p o p u l a r me n t i o na p p e a r e do nA p r i l 2 6 t ha t 5 : 0 3 p m, p o s t e db y @chargers a n dw a s r e t w e e t e d9 1 9t i me s . I nad r a f t d a y t r a d e , C h a r g e r ss e l e c t L B M a n t i T e ' o . # C h a r g e r s D r a f t San Diego Chargers T h eo f f i c i a l C h a r g e r st w i t t e r a c c o u n t w i t hu p d a t e sf r o mC h a r g e r sP a r k

S o c i a l D a t ab y

A p r i l 2 6 , 2 0 1 3a t 5 p mA p r i l 2 6 , 2 0 1 3a t 6 p m

P a g e2

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Sentiment

Ma n t i T e oS o c i a l L a n d s c a p e
A p r i l 2 6 , 2 0 1 3a t 5 p mA p r i l 2 6 , 2 0 1 3a t 6 p m

O f 37,598 m e n t i o n s a n a l y z e db e t w e e nA p r i l 2 6 t ha t 5 p ma n dA p r i l 2 6 t ha t 6 p m , a p p r o x i m a t e l y11,994 m e n t i o n s ( 3 2 %) w e r ep o s i t i v e , a n d5,840 m e n t i o n s ( 1 6 %) w e r en e g a t i v e . 1 9 , 7 6 4m e n t i o n s ( 5 3 %) w e r ec l a s s i f i e da s n e u t r a l , o r n o t v e r ye m o t i o n a l i ne i t h e r d i r e c t i o n .

Sentiment Timeline
10,000 8,000 6,000 4,000 2,000

31.9%
Positive Mentions

15.53%
Negative Mentions

52.57%
06:15 06:30 06:45 07 PM Neutral Mentions

06 PM

T h eb i g g e s t s e n t i m e n t g a p o c c u r r e do nA p r i l 2 6 t ha t 5 p mw h e n t h ep o s i t i v es e n t i m e n t r e a c h e d32% ( 1 0 , 2 9 8m e n t i o n s ) , a n dt h e n e g a t i v ew a s 15% ( 4 , 6 8 2m e n t i o n s ) .

O nF r i d a yt h e2 6 t ho f A p r i l a t 6 p m , t h e r ew a s as p i k eo f 10,298 p o s i t i v e m e n t i o n s .
Most shared Positive mention: T o g e t h e r , w ea r e# O N E C H A R G ER T @L e R o n _ M c C l a i n 3 3 : M a n t i T e ' ow e l c o me t ot h es q u a db r o . L e t ' sg e t t ow o r k b u d . . . @c h a r g e r s# B o l t U p San Diego Chargers T h eo f f i c i a l C h a r g e r st w i t t e r a c c o u n t w i t hu p d a t e sf r o mC h a r g e r sP a r k

N e g a t i v es e n t i m e n t p e a k e dw i t h 4,682 m e n t i o n s ( 1 5 %) o nA p r i l 2 6 t h a t 6 : 0 0 p m .
Most shared Negative mention: M a n t i T e ' oi sw a i t i n gf o r at e x t b e f o r eh e b e l i e v e si t i sr e a l . The Fake ESPN Wew r i t eh e a d l i n e s , y o ur e t w e e t t h e m! N o t a t a l l a f f i l i a t e dw i t hE S P N , e x c e p t f o r t h ew h o l es p o r t st h i n g . M e t h o dT oS u b mi t H e a d l i n e s : h t t p : / / o w . l y / 9 X t u d-

T h el i s t s t ot h er i g h t s h o wt h e p e o p l ew h oa r eu s i n gp o s i t i v e k e y w o r d s a n dn e g a t i v ek e y w o r d s i n p o s t s a b o u t M a n t i T e ' o , a l o n gw i t h t h en u m b e r o f p e o p l et h a t f o l l o w t h e m , a n dt h en u m b e r o f m e n t i o n s t h e ys h a r e db e t w e e nA p r i l 2 6 t ha n d A p r i l 2 6 t h

Sharing Positive Sentiment

miguel martinez
2 8F o l l o we r s

Sharing Negative Sentiment

Tyler Crosley
3 9 2F o l l o we r s

8 7 6 6 6

4 4 3 3 3

Cam Cash
2 9 2F o l l o we r s

Paul Ezeuka
1 , 2 0 7F o l l o we r s

DaTan Howard
2 6 1F o l l o we r s

#WinForKobe!
5 2 8F o l l o we r s

StayWithIt
9 6F o l l o we r s

zach allec
6 2F o l l o we r s

Darrin Anthony
1 5 3F o l l o we r s

javier
1 3 8F o l l o we r s

S o c i a l D a t ab y

A p r i l 2 6 , 2 0 1 3a t 5 p mA p r i l 2 6 , 2 0 1 3a t 6 p m

P a g e3

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Influencers

Ma n t i T e oS o c i a l L a n d s c a p e
A p r i l 2 6 , 2 0 1 3a t 5 p mA p r i l 2 6 , 2 0 1 3a t 6 p m

T h et o pI n f l u e n c e r f o r M a n t i T e ' o , Marian McLeod w i t h114 f o l l o w e r s a n da nI n f l u e n c e r S c o r eo f 42, m e n t i o n e d M a n t i T e ' o1t i m eb e t w e e nA p r i l 2 6 t ha t 5 p ma n dA p r i l 2 6 t ha t 6 p m .

Name Bio Followers Score

Marian McLeod
@f i g s a n d n i n j a s A p r i l 2 6 t ha t 5 : 2 9 p m

L i b r a r i a n , n i n j a , c a r d i g a n w e a r e r

42

I l o v ew h e nt h en e w sf e a t u r e st w ov e r y d i f f e r e n t p e o p l ew h ow e n t t omy s c h o o l : P r e s i d e n t O b a maa n dM a n t i T e ' o . C o n t r a s t s !

Al o t o f t h em e n t i o n s a b o u t M a n t i T e ' oi n c l u d e dr e f e r e n c e s t oi m a g i n a r yg i r l f r i e n d s , i m a g i n a r yf a n s a n di m a g i n a r y d r a f t p i c k s . T h i s f a c t s h o w s t h a t t h et h ec a t f i s h i n gs c a mi s s o m e t h i n gT e ' ow i l l h a v et oo v e r c o m eo ns o c i a l m e d i a a s h eg o e s f o r w a r dw i t hh i s c a r e e r a n dw o r k s t of a c i l i t a t eap o s i t i v es o c i a l m e d i ac o n v e r s a t i o n .

S o c i a l D a t ab y

A p r i l 2 6 , 2 0 1 3a t 5 p mA p r i l 2 6 , 2 0 1 3a t 6 p m

P a g e4

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Location

Ma n t i T e oS o c i a l L a n d s c a p e
A p r i l 2 6 , 2 0 1 3a t 5 p mA p r i l 2 6 , 2 0 1 3a t 6 p m

N U V I a n a l y z e d617 m e n t i o n s b e t w e e nA p r i l 2 6 t ha t 5 p ma n dA p r i l 2 6 t ha t 6 p mw h i c hw e r ee i t h e r g e o t a g g e da t a s p e c i f i cl o c a t i o no r w e r ea s s o c i a t e dw i t hap a r t i c u l a r l o c a t i o nb a s e do nt h ep e r s o n ' s b i o . M o s t o f t h ec o n v e r s a t i o n ( 2 6 %) a b o u t M a n t i T e ' oh a p p e n e di nCalifornia.

Total Volume by State

California ( 1 6 0me n t i o n s ) , New York ( 5 6 me n t i o n s ) , a n dNew Jersey ( 3 3me n t i o n s ) w e r et h emo s t v o c a l a b o u t M a n t i T e ' o .

Volume per Capita

Washington, D.C. ( 1 2me n t i o n s ) , California ( 1 6 0me n t i o n s ) , a n dNew Jersey ( 3 3 me n t i o n s ) h a dt h eh i g h e s t n u mb e r o f p e o p l e p e r c a p i t at a l k i n ga b o u t M a n t i T e ' o .

Languages

E n g l i s h

100%

Sample Mention from California: Sample Mention from New California: Jersey: C a mew a i t t os e ew h a t k i n do f s i g n s @B H O A K 5 1 0c o me su pf o r M a n t i T e ot w i c e ay e a r ! ! Will F i g h t f o r w h a t y o uWa n t D i ef o r w h a t y o uN e e d M C a me n t i T w e a ' o i t t o t o t h s e e C w h a h r a g t e k r i s n ! d I o t h f i s n i k g n t h s a t ' sa @B p e r f H e c O t A f i K t f 5 o 1 r 0 h i c m, o me i f a s n u y w p h f o e r r e M a n t a t i l T l . e ot w i c e ay e a r ! ! Rich Del Giorno Will I t ' sn o t y o u , i t ' sme . F i g h t f o r w h a t y o uWa n t D i ef o r w h a t y o uN e e d

Findings
M u c ho f t h ec o n v e r s a t i o ni so c c u r r i n gi n C a l i f o r n i a , w h i c hi sg o o df o r M a n t i T e ' o a st h a t i sh i st e a m' ss t a t e . H ec a n r e a c ho u t t oC a l i f o r n i a n so ns o c i a l me d i at oi n c r e a s eh i sf a nb a s e .

S o c i a l D a t ab y

A p r i l 2 6 , 2 0 1 3a t 5 p mA p r i l 2 6 , 2 0 1 3a t 6 p m

P a g e5

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Conversations

Ma n t i T e oS o c i a l L a n d s c a p e
A p r i l 2 6 , 2 0 1 3a t 5 p mA p r i l 2 6 , 2 0 1 3a t 6 p m

F r o mt h e37,598 t o t a l m e n t i o n s a b o u t M a n t i T e ' ob e t w e e nA p r i l 2 6 t ha t 5 p ma n dA p r i l 2 6 t ha t 6 p mt h e r ew e r e15 m a j o r c a t e g o r i e s o f c o n v e r s a t i o n , w i t h" m a n t i t e ' o " o c c u p y i n g9 . 6 %o r 3 , 6 0 0m e n t i o n s .

Word Burst

ma n t i t w e ' oi a i s t i n gf o r t e x t

, 6 0 0m e n t i o n s s h a r e d" m a n t i t e ' o " 9.6% 3 , 3 5 1m e n t i o n s s h a r e d" c h a r g e r s " 8.9% 3

1.5%

5 7 5m e n t i o n s s h a r e d" m a n t i t e o "

5 0m e n t i o n s s h a r e d" g i r l f r i e n d " 0.9% 3

0.7%

2 5 0m e n t i o n s s h a r e d" t e ' o "

c h a r c g h e a r r s g e r o c sg h t o a c r n h g a e r g r s e r s h w a v i el l l a s c t h a r g e r sp i c k me a n s
c h a r g e r st o o k o e t i t n ma

m w a n a t ie n t st o t o' b e

g n i r b l l i ow ' e t

n di a i n n e r i r o f f l i r l i a g c

t r t o p e d s c i o p ' y n e t n u @f d n e i r f l r i g

y b d e t f am s r d oi a ' e e t t i o t g n e i a ma r nd e g r sh ca

o ' e t i t n ma

s oi ' e t i t n ma r e g r a h c

4 5m e n t i o n s s h a r e d" r t 0.7% 2 @f u n n y p i c s d e p o t "

s oi ' e t i t n ma p e r f e c t

t n e ss r e g o ' r a e t h i c t n a m

s r e g r a h c
o e t i t n ma

Trending Hashtags
#nfldraft #chargers #sdpick #chargersdraft #blackout #nfl #goirish #boltup #ndfamily 5 , 2 3 9 2 , 3 5 3 2 , 1 7 4 1 , 2 9 2 2 9 5 2 5 5 2 5 0 2 0 4 1 9 5

Trending Keywords
Manti Te Chargers San Diego Chargers San Diego girlfriend Notre Dame LB Manti Te pick round Te 2 0 , 3 7 2 8 , 1 7 6 3 , 8 6 4 3 , 1 0 8 2 , 7 0 3 2 , 2 5 9 2 , 1 4 8 1 , 9 6 3 1 , 7 9 5

c h a r g e s r e s l e c t ma l b n t i t e ' o

s r e e g r r e d a h h n c w e i r f l r i g x e

ma n t i t e ' c oa h a n d r g e r s ma n w t i a t e s ' p o n es ' t i n m r o n a b n e t t ni e m e ' oh d a r n a a f t s t i e t d e ' o h a s

Trending URLs
http://profootballtalk.nbcsports. http://www.nfl.com/draft/2013/t http://www.eharmony.com/ http://espn.go.com/nfl/draft201 http://twitpic.com/cm5ddf http://www.chargers.com/new http://www.chargers.com/new http://bigstory.ap.org/article/fiu http://www.chargers.com/medi 4 3 2 3 8 4 1 8 3 1 5 4 1 1 8 1 0 9 1 0 9 6 7 6 7

d e t s s i e o ' u e t q i e t d r r n a a o s a m b f f oh o e t i t n mae o m i ot t e t i t n ma

S o c i a l D a t ab y

A p r i l 2 6 , 2 0 1 3a t 5 p mA p r i l 2 6 , 2 0 1 3a t 6 p m

P a g e6

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