December 22, 1953 stare a7 oro DRAFT OF RECOMMENDATIONS FOR ‘archives Dish CIGARETTE MANUFACTURERS Because of the serious mature of the ttacks on cigarettes and the vast publicity given then the air and in the daily press and in garines of the widest circulation, a hysteria of fear appears to be developing through out the country, There is no evi ce that this adverse publicity is abating or will soon abate. A check anong magazines indicates that other large circula periodicals are planning articles on the subject. Axong these are Woman's Home Companion, Cosaopolitan and Zeader's Digest. tuation which makes it im This publicity hes given rise toa perative for the cigarette makers to Infor the public regarding the facts. A large majority of the Wlustry has decided upon joint action. Tis decision neads to be iaplenented promptly by selection of a Chairman and Treasurer for the group and adoption of mutually satisfactory Fiscal procedures. ‘The following recommendations are submitted for consideration by the Conni ttee 1. Hane of Comittee, The following nane is submitted for the Research and Information Comittee, It is believed that Cigarett ‘the vord "Research" is needed in the nane to give weight and added credence foe's statements, Hovever, the word cannot be used unless the Industry is prepared to back it up with gemine joint research action and support. The re: rch to be sponsored ty the Conaittee would be of two kinds, ranely (s) nedical research to be fintnced jointly and (b) editoriat and statiotical research in all phases of the cigarette problem to be carried on through public relations counsel.STATE OF Seaver Division : Headquarters of committee, Headquarters of the Committee should be established at 5400 Bapire State Building, the offices of Hill and Knowlton, Ine. Research Fund. An adequate joint fund should be set up for medical research into all aspects of the problem of cigarettes and public health, particularly into the causes of Jung cancer. 4, Public statenent by cigarette makers, The first public state ent of the Committee should be designed to clarify the problem and to re- assure the public that the intustry stands first and forenost on the side of protecting the public health. This statement should be: placed as an aivertisenent in leading newspapers and in Leading news magazines; distributed widely as news, and to exployees, stockholders, distributors, tobacco grovers, dealers, suppliers, public Officials, national and conmnity leaders and other groups. (pratt of suggested copy of atateent is attached) Research Sub-Comittes, A scientific research sub-committee should be set up by the top Comittee to be composed of Research Directors of enber cospanies for the purpose of a, reviewing scientific aateriats assenbied by public Felations counsel for public information; b, advising on the proper and effective uso of the Cigarette Research and Information Committee's research fund, 6. Continuing Public Relations Research, There should be set up at the headquarters of the Cosnittes, a continuing research project to collect, coordinate and disseminate (where practical) #11 available inform ation on various sedical research activities bearing on every phase of cigarettes and health.STATE HISTORIES SOCTETY ~~ OF Wisco Initially, this project would cover such subjects as a. Research into statistics to show incidence of cigarette ‘sroking and lung cancer geographically, rurat and urban, fale and female, and age groups, and development of Articles on these Findings b. Research of lung cancer and cigarette conmumption statistics in certain other countries, including England and France. Hitt and Knowlton, Ine. is prepared to handle this assign- nent, if desired, through its associated public relations Fins in England and on the Continent. 7. Rublic opinion Foll. A mations survey of public opinion is noeded to determine attitudes tovard cigarettes and tobacco held by (a) the medical profession; and (b) the public at large, On the basis of this poll it Wilt be possible to develop a nore intelligent continuing progran of public information and education. tie. 8. Information A Public relations counsel should provide accurate and up-to-date information about cigarette smoking and health tor a, pross, radio, television, magazines; b. appropriate committees of Congress, interested goverment Serictals and Congressmen and Senafors from tobacco stat cc. tobacco growing groups and officials of various states. 9. Materlats for company distribution. Public relations counsel should develop. aaterials for possible distribution by individsal companies to enployees, stockholders, distributors ani others. 10. Assistance to public health, The comittes should offer its assistance and cooperation to organizations in any campaigns to encourage nore frequent physical exanim tions. a. ‘The Committee should distribute as soon as possible a s ie Waite Paper digesting current available opinion of authorities on efgarette sroking and lung cancer.a Share iain ‘The Comittee should research and 12, Historical researc! issue a historical background study on the munber of hunan ils attributed to tobacco over the centuries.