bh co Mesars, Babs Boss McComas bl ce Messrs. Darrow ‘Thompeca day 4, Le SOMTIEASTIL Mr. Tisnecay V, Bartoett 201 Saat Liberty Street Reem 260-83 Leaisvilie, Reatasky Dear Mr, Bartwet: We have a sumbar of stepe ta the area of pubiis relations whteh we will wast te dleenes wR you vien you are ta Mew York next week. They are as teilews 1, sdvertigemens 2 is eur opinion that ane way to help betes teak 2 more Relaaced pubtlo perapestive wits regard te the smoking problem would be te point cut in 8 paid edvertizemest, similar to the ous run on Jesumry 4, 1904, sume of the reassuring develapmants which lave been smethered out ¥y the eonsutionst deadlines ta recent weeks. Ascerdtagiy, draft of seme proposed copy tas ben propared and I ‘stacking 0 copy. Belere waking ay meve a ts, bewerer, i seemed ‘ble to check with Dr. Little, whieh I did (hts efterseen. 1 read the copy to Mm ‘ever the taleghens, Dr. Little expressed great sympathy with cur problem aed ‘our parpoces, Dat cald b¢ feete thet on ad of this kind sow would te Inadrisanie frem the standpoint of the Adrisary Beard, Ke is fearful of ony statements >7 the Commmitten whieh quotes sclectific sxthoritios und might lead to eeutroversy. Sowever, be sald bo would want to talk the mstior ovev with the mowbers of Ms ‘Beard, and f you think 2 vistomeat of this Kind vould be beiplal, ve oun tebe i > WED hin at the neat mowting of the Advisery Beard. 2. étarial Rewript Deatiet ‘We have boon collecting on interesting acsertmest of constructive editerial comment sad celunra wstarial from the papers throughout the Untied Matse. We deblove that reprinting 2 selection of these editorials in a beskist fer distrivation Jayace dh.te the press and ethers would be mest beipfel. 2 te our foatiang thet we should tales « cress section poll of dectars’ apinions fu erder to find out what doctors are advising their patients regarding smek- ing. ‘Ths 208 00 dese without any identification wostever af the tebavce industry by the Modhmetrie Institute, whieh hes & national physicians edvisory panel thet Le reguiariy pulled on current subjects. We have had cscasion to ase tha Medimetric Institute in connection with other matters, with oansiderahle suscess. Wo alse think B desirable at this ttme far the Commiltse te recmaider the matter of the Puts pail of the smoking bantis of the general pusiie. Tee Leva Proms Contests ‘We ore pimaing 2 series of mostings wh tap editors snd publishers of Bow ‘York swapapers sad news magastoce over the sext fow veoks. These will be mest elective if Mesers. Bartactt, Haba, MeComes and cther t5p theses ex- ‘eentives from Hew York, a0 weil as Or. Latic, enn find Mt canventent to partial pate. ‘Ths perpoce of these mestings would be to give the publlabers a full andur~ standing of the cvjoctives of the Commtites sed fis aggracsh te the problem, end fume Washington aotivities that are ender vay with (he cvapersiion of others ‘will be discussed with you when yeu are in Hew York next week. ¢. saabysis of Zeument-tera Report We have s prefecsionsl statisticion reviewing the transcrigt of the Remmond- ‘Mara Repert ta fan Franciace, snd will shevtly have a2 evaluation in band. ‘We alee are reviewtag this Bapert to dutorunize the pubite rotations advisability ef may Derther comment betag made on the study Reel!. Of everse, anything aleag this line would have to be checked with Dr. Lite. cont'd7 ATE (1 AL SOCTF Be OF AeiSLOMSIN Archives Division 1. Inesrence Companion Basen We view of the statement by ammond and Zora thet the life open of certain age groups in eing sherteved by cigarette smoking, we have checked with leading Itfe insurance companies vo find out whet action, if any, they are taking (en Unis point. We have found ne indication of axy intention on the part of tbe eampanies te differentiate between smsehers sad nen-emekars in paiieies. Bowever, ths information mast 20 handled very carefully, as some of the cempantes told ws they world net want to be “put on the spot” fn connection WER fie, Perthermere, sume of the companies stated that their medical or statistical departments have boon asked te carefully review the full Remzmend-Sers Stedy ‘ween i fe avsilahie. %. Press Asstemies ‘We ave cuattuctag to wort with a number of publiontions sad writers es sug- fretions for pecstaie artision af a poaitive natare. Staps have tems taisen to insare svatichtifty te the prose and ether weitere of all materials ot hand which werk toward 4 balanced perspective a the eubjoct. Tam Guo to have a physinal chock-op the first tow days of next week, vet Mesers. Darrow aod Thenpesn will be available Jor say dlacasaien on these matters wnt my reure. Locking farward to casing you and with btadect regerés, ‘Very stacerety yours, wee