Strategies Magnets T-shirts Bumper Stickers Website Radio Fliers Personal Invitations Mall showings Tactics Magnets- place at gas stations, implement stores, junk yards, banks any local and surrounding business that deals with auto repair, or farming, Key Publies- community and surrounding area, family, fans, ‘T-shirts - Sold at the racetrack, giveaways through air canon. Key Publics - fans, family. Bumper Stickers ~ Placed at gas stations, implement stores, junk yards, banks any local and surrounding business that deals with auto repair, or farming, Key Publics ~ fans, drivers, family, community and surrounding area. ‘Website — Used to update fans and potential fans. Give facts about the racetrack, drivers, fans, and giveaways. Can create a blog. Two-way communication making the outsiders insiders by allowing them to have input into what is happening with the track Key Publics — community and surrounding area, family, fans, main sponsors, drivers. Radio ~ Radio airtime for advertising. Radio contests and giveaways, Free tickets. Key Publics ~ fans, family, community and surrounding area. Fliers ~ Used around the community to promote upcoming events. Key Publics - community and surrounding area, family, fans, main sponsors, drivers. Personal Invitations — Used to give a personal touch and show drivers that you really appreciate them attending the races. It shows that Minneapolis Raceway is sincere in wanting the drivers to make trip to the racetrack. Key Publics — drivers,