KEY PUBLICS CONTINUED Auto parts stores and gas stations- Motivating self-interest is to drive business into their stores. Racecars break down and when they do auto parts stores want to generate business. If they advertise at the racetrack or sponsor drivers they may be able to generate business, Status with current organization, there are many auto parts stores within the towns surrounding the racetrack that are not the main sponsors of the track but they sponsor it none the less. The owners of the auto parts stores should target the drivers that race at the track. Third party influence would be the fans. Objectives would be to make money off of advertising at the track generating business. Drivers- The demographics for the drivers are the same as the community and ‘surrounding area, Although some drivers have large ‘sponsorships and have a lot of money invested in cars, Race cars can run upwards of $30,000. Motivating self-interest is competition, as most drivers will not break even once damages and fuel cost for the racecar and towing vehicle are accounted for. Current status with the community more cars join every season. Since this is the case driver status seems to be in favor of the track. Third party influence would be fan tum out. The objective of the drivers and race teams is to win and get their name out there to be sponsored.