KEY PUBLICS Community and surrounding area- The racetrack is centered in the middle of a farming community. Minneapolis has a medium household income of $43,900 with a medium age of 41 years old. The town is 96 percent white. Concordia, Salina, and Beloit also have medium household income of around $38,000 and they are all around 96 percent white with an average age of about 38 years old. The motivating self-interest is that itis a family sporting event that is centrally located and travel is kept to a minimal for close communities. Since itis a large farming community most families know each other and have some connection with the racetrack. Third party influence would be the drivers that are at the track. The community should support the people who bring in business to the community. Family- The demographics are the same as the community and surrounding area. The motivating self-interest of the families is to support the family member who drives a racecar at the track. They show up to support their driver and can fuel friendly rivalries among other family members. If they have a driver that is a consistent winner at the track they would get featured more often and the family would have more items sold at the merchandize shop. Third party influence would be sponsors. Ifthe driver is consistent and gets recognition at the track for being a good racecar driver itis possible more local businesses would want to sponsor him or her. The objective is to bring more family members to support the drivers. Fans- The demographics are the same as the community and surrounding area. The motivating self-interest of the fans is to watch a competition among drivers going extremely fast around a clay track. They pay to see a good race. Status with the organization is ifthe drivers put on a good show and the track stays maintained and prices remain reasonable for the income levels of the surrounding community fans will continue to go. If they have friends that race or a favorite driver they may show up to watch them race. Third party influences could be giveaways and special events. Main objectives more fants more money generated for the community and surrounding areas. Main Sponsors- The main sponsors of the event have to be taken into consideration as a ‘major key public. They sponsor the events that happen at the track and alleviate some of the expenses that the track experiences, The main sponsors of the track are Grandma ‘Max's restaurant, The Bank of Tescott, T and R Construction, Terry Smith Plumbing, Coors Light and Lott Implement Inc. Motivating self-interest of the sponsors is to get their name out into the community. Status with current organization, they have been the track sponsors for three years so they have a long standing relationship with the track and its patrons. Grandma Max's gives a discount if you bring your race ticket stub into the restaurant, Third party influence would be the fan base. They more you support and sponsor the families, drivers and fans they more they will support your business, The objective that they bring in is to allocate money to the track to get their name out into the community.