SWOT ANALYSIS Strength- The Minneapolis Raceway offers a high payout if $9,000 a race for the Midwest Dirt Late Models. This may entice drivers to make the drive from southern Kansas, northem Oklahoma and northwestem Missouri, where a majority of the drivers reside. Midwest Dirt Late Models have a fairly open schedule and can come up to Minneapolis when they are not running at their home tracks. Minneapolis raceway has the ability to run other cars along with the Late Models, other tracks can not afford to do that. The track is a fairly large dirt track, which means the drivers will be able to go fast and enable them to put on a good show. Location, Minneapolis raceway has a good driver and fan tumout because it is centrally located between Salina Kansas, population 46,000, and Concordia Kansas, population 5,200. The racetrack also surrounds several smaller farming communities. It is also the only ILM.C.A. sanctioned track in north central Kansas with the exception of Belleville Highbanks racetrack. However, they are not a threat because they do not run they same ILM.C.A. classes or schedule as Minneapolis Raceway. ‘Weakness- The track attracts drivers from the north central region of Kansas but only gets drivers from the southem and severe westem part of Kansas that are chasing state and national points at |.M.C.A. tracks. Drivers in western and southem Kansas choose to race closer to home at tracks like, Wakeeney, Hays, Goodland, Norton and Osbome. Another problem is in order to bring MDLMS to Minneapolis the price per ticket raises in order to be able to meet the payout. The number of Midwest Dirt Late Model Series drivers that chose to race at Minneapolis in 2009 was 14, well under the 44 registered drivers. The Distance to travel from the driver’s home to Minneapolis may not seem worth the money. Races run long and MDLMS drivers would most likely run last for crowd appeal since they are so fast it makes for a good ending to a night of racing. However, the drivers may not want to travel the average 240 miles or four hours it takes, to get to the track from their current locations. Opportunities- The town of Minneapolis may not see much increase in business as they are located a mile west of the race track but local non-profit organizations, such as the boy or girl scouts, the VFW, or other local organizations can easily set up around the grandstands and collect donations from fans, also bringing in money to the track. Sponsors of the racetrack can also benefit from the racetrack by self-promotion with signs and banners and special events thereby raising revenue. The racetrack also holds events like Christmas is July, in which children 12 and under get presents for attending the race. They also get raffle tickets for larger gifts that are donated. Every year Y93.7 country radio station out of Salina does a live broadcast from the track as well as tee shirt tosses and other giveaways. Therefore if they run the Late Models during the Y93.7 live broadcast and the Christmas in July this can raise revenue for local businesses if they choose to actively participating in the events. ‘Threats- The price to attend a race is $10.00 and the price to be in the pits in $20.00. When the Midwest Dirt Late Models series runs at Minneapolis the price for a grandstand ticket jumps to $15.00 and the price to be in the pits goes up to $25.00. This may not