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Is Corporate Anthropology Selling Out? A Conversation on Consulting with Vyjayanthi Vadrevu - This Anthro Life

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We’re stoked to bring you TAL’s first ever three-city episode! Join Adam (in Peru!) and Ryan (in Boston!) and special guest Vyjayanthi Vadrevu (somewhere between NYC and Austin!) for an in-depth look into the world of Anthropological Consulting and Strategy.
What is anthropology like in the business world? Vyjayanthi runs an anthropological consulting company (Rasa.nyc) that draws on social science and design to help companies better communicate and connect with their customers.
We dive into questions such as who can call themselves an anthropologist (academic, corporate, podcasters?!), what does a consulting anthropological project look like, what makes up anthropological research, and is client-based ethnography anthropology selling out?

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