Rating: 2 out of 5 stars
2/5
Loading
MS![]()
author
Michael J. Silverstein
Michael J. Silverstein is a senior partner and managing director at The Boston Consulting Group. He is the coauthor of the bestsellers Trading Up and Treasure Hunt. He is an author...view moreMichael J. Silverstein is a senior partner and managing director at The Boston Consulting Group. He is the coauthor of the bestsellers Trading Up and Treasure Hunt. He is an authority on consumer buying behavior, retail and packaged goods innovation, and market development.view less
Books by Michael J. Silverstein
Women Want More: How to Capture Your Share of the World's Largest, Fastest-Growing Market Rocket: Eight Lessons to Secure Infinite Growth Rating: 2 out of 5 stars2/5
Audiobooks by Michael J. Silverstein
Women Want More Rating: 3 out of 5 stars3/5The $10 Trillion Prize: Captivating the Newly Affluent in China and India Rating: 5 out of 5 stars5/5Rocket: Eight Lessons to Secure Infinite Growth Rating: 2 out of 5 stars2/5