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526: Negotiating Brand Deals, Dangerous Contract Terms and Changes to Social Media that Effect Your Business
FromThe Strategy Hour Podcast: Systems and Marketing for Service Based Businesses with Boss Project
Currently unavailable
526: Negotiating Brand Deals, Dangerous Contract Terms and Changes to Social Media that Effect Your Business
FromThe Strategy Hour Podcast: Systems and Marketing for Service Based Businesses with Boss Project
ratings:
Length:
50 minutes
Released:
Apr 6, 2021
Format:
Podcast episode
Description
This is another one of those episodes where Abagail puts Emylee on the spot in front of the audience. She knows nothing and is expected to come up with something on air. For context, we started our business as creative entrepreneurs and designers and all that. What we did not realize we were doing at the time was influencing people. We started this blog, we were putting out content, and ultimately, a large portion of our business has become what we would call affiliate marketing. It makes up a big percentage of what we are doing. So, Abagail has all this background knowledge of what it takes to be influencers in an affiliate capacity and has made all of these pivots with her second brand to broaden the ways she is bringing in money for this brand. Emylee is admittedly the laziest influencer out there. It is not that she doesn’t influence people; she definitely does, and there are many examples to prove it. In technical terms, Abagail, based on the size of her audience, would be seen as a micro-influencer. There are so many people out there that want to be influencers that they don’t necessarily know what they need to be looking out for. There are some alarming things that brands are starting to include in their contracts, and micro-influencers are agreeing to these things, most probably without any idea of what they actually mean. And they could not only negatively impact your business, but they could destroy your online reputation if you do not pay attention to what is going on. Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com. To download the transcript of this episode head to: thestrategyhour.com.
Released:
Apr 6, 2021
Format:
Podcast episode
Titles in the series (100)
630: What's Your Business Retirement Plan?: If you’re a true crime fan and you enjoy a scandalous story about fraud, you’ve definitely spent some time thinking about people who are bigger visioning. These are people who started by looking at the end result, instead of asking themselves what they can do today. While we’re definitely not advocating for crime, we totally believe that there’s great benefit to be had when you consider the big picture of your business! Legacy planning doesn’t mean you’re not invested in your business today; it just means you’re building with the future in mind, and that can only benefit you, both today AND in the long term. We’ve seen people invest so much into their business only to realize that the success of their business rests solely on their ability to keep it afloat. Creating systems, training staff, and starting with the end in mind are all powerful tools to help your business to thrive even once you have made your exit. We’re in the business of hel by The Strategy Hour Podcast: Systems and Marketing for Service Based Businesses with Boss Project