Today's guest is Michael Levin. He's a New York Times best-selling author and ghostwriter who is an expert on how entrepreneurs can use books to grow their businesses and position themselves as experts among their professional peers.

Michael competed for his company, Business Ghost, on ABC's Shark Tank and has worked on 100+ books (11 became national bestsellers). He is a ghostwriter, which means he's often "the man behind the curtain," so he has a unique perspective on business and the world of books.

The topics we discuss include:
How writing a book can help grow a business
How businesses can connect with their customers on a personal level
Why books are powerful marketing tools in an era dominated by social media
How entrepreneurs can fit writing a book into their busy schedules
How books can position you as an expert in your industry

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