Dieting backlash is the counter-reaction to food restriction, aka dieting. Things like "food cravings," urges to eat the restricted foods, nighttime eating, "overeating," binging, weight regain, depression, anxiety… that's all dieting backlash, also known as rebound eating. Here's where it gets interesting... women who deliberately restrict their food intake when under a diet are more likely to overeat, especially in response to an emotional state. What we think as emotional eating may actually be diet backlash or rebound eating. In a subconscious way, we give ourselves license to eat foods that are normally forbidden, and we use emotion as a way to give ourselves permission in the hope to lower the guilt of "not following the diet," we lay the blame on emotional eating. It's the self-fulfilling prophecy of dieting. Nothing has gone wrong. Nothing is wrong with you… it's biology. Here's what I propose... To reflect on these 4 questions: How much of what we self-describe as a "problematic relationship to food" is, in fact, due to our own self-imposed diet or food restriction How much of the food behaviors we hope to fix with our newest "food lifestyle" are made worse by the actual "food lifestyle"? What if there was nothing wrong with our food behaviors, that our body was reacting exactly how it was created to react in the face of food restriction… then what? What if the problem wasn't us, the dieter but the diet… then what? I'm proposing these questions to you because I'm not here to tell you what you should do… but instead to give you a choice. What you’ll learn listening to this episode on dieting backlash: What is dieting backlash How dieting backlash presents itself in women’s life Why rebound eating is normal How we create the situation to produce emotional eating Mentioned on the show: Podcast Roadmap Conquer & Thrive