Email marketing is a huge component of a campaign and when we let replies just drop, we lose the potential of future customers. When we focus on reply marketing, we can essentially help our sales team gain more valuable information on the customer making the customer journey more specific.  --------- Join Sangram's "Becoming Intentional" newsletter, read by over 10,000 leaders, for a 1-minute read on how to lead professionally, grow personally, and live fully. Only available on LinkedIn.