Welcome to another quick tip episode!  One of the most asked questions I get when it comes to tracking the success of Facebook and Instagram ads is  "What's the difference between a custom conversion and a standard event?"   On today’s quick tip episode, I am going to get back to the basics and break down the difference between these two ways to track your ads.   Let’s dive in…….  If you are an online expert or educator, I invite you to register for my brand new training How to Generate Predictable and Profitable Leads and Sales with Facebook and Instagram Ads at www.rickmulready.com/training.  During this training, I break down and simplify the exact step by step process I use in my own business.  You will also learn the common mistakes I see most people making with their ads and how you can avoid them.