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Felix Gray - Designed to Beat Eye Strain with Style and Comfort

Felix Gray - Designed to Beat Eye Strain with Style and Comfort

FromThe Story of a Brand


Felix Gray - Designed to Beat Eye Strain with Style and Comfort

FromThe Story of a Brand

ratings:
Length:
29 minutes
Released:
Nov 12, 2020
Format:
Podcast episode

Description

In the second part of this Feature, we continue the conversation with David Roger, Co-Founder & CEO of Felix Gray.  He starts by discussing the evolution of his glasses. It took two years to introduce a prescription option for his brand because he wanted to perfect the model first. He wants to create a better relationship between people and the technology that they use. He tailors his business to be useful for customers of any age. In fact, he started a line of glasses that are specifically for kids. David says that his team puts a lot of focus on making glasses that look as great as they work. He wants to provide an affordable, fashionable pair of glasses that keep your eyes healthy. In part 2, he discusses the affordability of his glasses, reinforces the purpose of his brand, and the trouble of running a business during the pandemic.   Join us while Ramon Vela interviews David and listen to him share the inside story. For more on Felix Gray, visit: https://felixgray.com/ Klaviyo -  https://www.klaviyo.com/ Retention Science - RetentionScience.com/SOB
Released:
Nov 12, 2020
Format:
Podcast episode

Titles in the series (100)

The Story of a Brand Podcast is a show focused on e-commerce brands and the entrepreneurs, products, and customers that make up the brand. We believe that people want to buy from authentic Brands they love, admire, and to whom they feel community. Whether it’s how the brand obsesses over the customer experience or how they design or manufacturer their product or their stance on social issues. Our show attempts to illustrate the “Why” people connect to the Brands they love and perhaps just as important, how the Brand connects the customer to the world around them.