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319: Chase Dimond Teaches You How To Crisis-Proof Your Email Marketing Strategy

319: Chase Dimond Teaches You How To Crisis-Proof Your Email Marketing Strategy

FromThe Foundr Podcast with Nathan Chan


319: Chase Dimond Teaches You How To Crisis-Proof Your Email Marketing Strategy

FromThe Foundr Podcast with Nathan Chan

ratings:
Length:
53 minutes
Released:
Aug 11, 2020
Format:
Podcast episode

Description

Email marketing is one of the most powerful tools that brands can leverage during the pandemic. With face-to-face interactions still being limited and people spending most of their time at home, there has never been a better time to hit ‘send’ on those email campaigns and flows. To help guide you in the right direction, we sat down with Chase Dimond to get his best recommendations on how to crisis-proof your email marketing strategy. Why Dimond? Not only is he the co-founder of Boundless Labs, an email marketing agency that was recently acquired by Structured Social, but he has also helped his clients make over $40 million in email attributable revenue during his career.  In our conversation, Dimond shares specific examples of the most successful email messaging, campaigns, and flows that his clients have used during Covid-19. He also reveals fascinating data on the email marketing trends he’s noticed since the start of the pandemic. Whether you’re a seasoned pro or just getting started on your email marketing journey, you’re sure to learn something valuable in this interview.  If there’s any other type of content you’d like to see that would be valuable to you during this time, please don’t hesitate to reach out at support@foundr.com.  Key Takeaways Dimond’s agency merge with Structured Social  How Dimond is thinking about Covid-19 from a business perspective Examples of email messaging to use during the pandemic  Why Dimond is staying away from fear mongering and focusing on adding value The difference between email campaigns and email flows Which categories of email campaigns are working well for Dimond’s clients The importance of creating an email marketing calendar  Why Dimond recommends splitting your time between campaigns and flows Examples of successful email campaigns Dimond’s clients have run in the past Dimond’s thoughts on giveaways What Structured Social’s data is showing when it comes to open rates, mobile traffic, and the impact of stimulus checks on email marketing Dimond’s recommendations on getting emails prepared for the summer 
Released:
Aug 11, 2020
Format:
Podcast episode

Titles in the series (100)

We interview hard to reach entrepreneurs. (Mark Cuban, Seth Godin, Tim Ferriss, Tony Robbins, Barbara Corcoran, Daymond John & many more). Unlike most podcast interview series Nathan Chan literally started from knowing nothing. He was just an average guy working in a 9-5 job he utterly hated. He knew nothing about entrepreneurship, nothing about startups, nothing about marketing, and nothing about online or how to build a business. So from launching Foundr Magazine he's gone out and spoken to some of the most successful entrepreneurs and founders in the world in the world to find out exactly what it takes to become a successful entrepreneur, so YOU can learn from them. Why this podcast? Because we're asking the same questions you want to know as an entrepreneur on their journey to building an extremely successful business. We're on the front-lines facing the daily battles you are. How do I get more customers? How do I scale my business? I want to start a business, but just don't know where to start? How did this person get millions of customers and make millions of dollars and have a such a massive impact on the world? Some of these entrepreneurs are very well known, and some not known at all and that’s the cool part! Here we will share with you our best interviews from Foundr magazine showcasing this persons processes, failures, critical lessons learnt and actionable strategies showing YOU how to build a successful business. This is NOT your AVERAGE everyday entrepreneurship podcast.