8 Unbreakable Rules for Small Business Success with Sean Castrina. Sean shares his entrepreneur story and the rules for achieving success with starting and growing your small business. Sean is a serial entrepreneur, having started more than 20 companies over the last 20 years, and still seeks to launch a new venture annually. He is a serial entrepreneur, author, speaker, and podcaster. Henry Lopez is a serial entrepreneur, small business coach, and the host of this episode of The How of Business show – dedicated to helping you start, run and grow your small business. (TheHowOfBusiness.com)