Who’s ready to say goodbye to 2020? Yeah. I think a lot of us are.  But I do love this time of year because we get to look back on the crazy year that it's been, and from a business perspective, we get to look at what worked, what didn't work, where all the unpredictability came into the business, and how we adapted or didn't adapt to it.  We also get to look at the lessons that we learned. What are we going to do more of next year? What are we going to do less of next year? What are we going to try differently? In this episode, I will share with you what I learned in my business in 2020.  I also want to set some predictions for the online space in 2021, and you can use these predictions to prepare for your best year yet.  On Today’s Show You’ll Learn:  The massive opportunity that podcasting presents  Changes that you need to embrace in 2021 The power of focused branding The difference between a building year and a growth year Why you cannot know enough about your target audience  The value of segmentation  How to learn from every experience  The value of personal connection Why you should be upfront and authentic with your audience  How excellent customer service will set you apart from other businesses  Why you should include short-form video and mobile content in your marketing  How to make the most of your ads in 2021  It’s been a big year in so many ways, and no one knows what 2021 has in store for us, but I do know that we can learn from the last year and use those lessons to prepare and optimize our businesses as we move into 2021.   I want to say thanks to each and every one of you for joining me on the podcast this year, here’s to making next year even better!   Links & Resources Mentioned in this Episode: www.rickmulready.com/offer-to-optimized www.rickmulready.com/accelerator  www.rickmulready.com/group  Episode 434: Simple Hacks for Writing Copy that Converts, with Brittany McBean www.facebook.com/business/m/mobile-studio     Full show notes available at www.rickmulready.com/453