Welcome to Jon Gordon’s Positive University Podcast. Today, Jon is joined by Anya Fernald. Anya is the co-founder and CEO of Belcampo. Belcampo was founded with a purpose to create meat that’s good for people, the planet and animals. What started as one mom's desire to feed her family the healthiest meat possible became a mission to revolutionize the industry from the inside out. And that's exactly what she’s doing. This is a fascinating conversation that not only reveals a ton about the meat industry but also how grass fed and finished meat impacts your overall health. During the convo Anya shared how a typical commercial burger at a popular fast food chain has been found to have meat from over 100 cows! One burger with meet from over 100 cows in it!! That's staggering, not just from the sheer number but the inability to trace where it comes from. Traceability is one of Anya's big points. But you’ll hear more about that as you listen. Take advantage of Anya's 20% OFF offer for Belcampo products by entering JONGORDON20 at checkout https://belcampo.com/ Like always, if you enjoy this podcast, let us know by leaving a review and sharing on social. Our featured resource this week is Coffee Bean for Kids. It's a beautifully illustrated short story to help kids realize that their circumstances don’t have to define them. That they can help create change from the inside out. Go to CoffeeBeanKidsBook.com to order it now. Alright, let’s join Jon and Anya.