***This episode is brought to you by ATTN Agency and Repeat.*** In today’s show, we sit down with founder and CEO Emily Groden to talk about the Evergreen brand. As Emily mentions, at the time, she was a lawyer with a young daughter who wanted to feed her “something really quick and easy” and “frozen waffles seemed like the obvious option.” Although she couldn’t believe the type of ingredients were in them when she got a closer look. Listen in as we hear about how Emily created an organic frozen waffle company for all of those hard-working moms. In part 1, we discuss Emily’s mentor experience; The 100 ft overview of the brand; Emily’s journey as a college athlete and lawyer; Learning from the Chef’s Table; Pursuing your dreams out of college; Being a lawyer who loves food; and much more. Join Ramon Vela and Emily as they discuss Evergreen on The Story of a Brand. For more on Evergreen, visit: https://eatevergreen.com/ * OUR ENTIRE PODCAST IS BROUGHT TO YOU BY ATTN Agency. ATTN Agency is a full-funnel growth and performance digital marketing agency with proven strategies to scale and optimize direct to consumer brands through tactical media buying, data-driven analysis, and unrivaled creative services. If you are looking back on this year wondering what went wrong or what could have gone better, or if you're starting to put together your game plan for 2021, I have one piece of advice: you need to talk to ATTN Agency. I’ve interviewed several of their clients, and I can say that they are the best in the business. ATTN represents some of the fastest-growing direct to consumer brands, delivering month over month results. Go to https://www.attnagency.com/storyofabrand/ for a comprehensive, no-obligation, 14 point audit of your social, search, shopping, email, and SMS channels. * This specific episode is also brought to you by Repeat. Repeat is the easiest way for your customers to reorder products they love. Most vendors in the Shopify ecosystem would have you believe that subscription-focused commerce is the key to customer retention for CPG brands. But with monthly churn rates pushing 10% across the industry, Repeat has a better way. Repeat will automate a frictionless reordering experience for the largest part of a CPG brand’s customer base: The non-subscriber. Repeat uses machine learning to analyze one-time shopper behavior, automates reorder notifications, and delivers personalized replenishment carts that aid in up-sell and cross-sell efforts. The result? Higher LTV, better margins, and more insights on your best customers. To learn more, visit https://signup.getrepeat.io/