Fritz Westover is back on the show today to talk about the virtual membership program for his site, VirtualViticultureAcademy.com. (Viticulture is the craft and science of growing and harvesting grapes.)Fritz starts off recapping what happened since our last (unaired) conversation: how he was able to take my suggestion of a free trial and create a hybrid approach, plus some of the strategies he's using to build a strong and thriving community. Looking forward, Fritz has some important questions. How can he increase members for his premium-tier subscription? What considerations should he be making for potentially expanding his business internationally? We'll get into all of that today, so hit play!