Today’s episode is from an interview by J V Crum III, the Founder and CEO of Conscious Millionaire and host of the Conscious Millionaire podcast and Millionaire Mindset podcast. In this interview, J V asks about my experience, dreams, and disappointments, and we dive deep on what it means to have an ethical advantage. In this episode, I’ll explain the three ways to grow your business - and the much needed reality check entrepreneurs need when examining their own organic process. I’ll also break down why the more you can distinguish your value proposition, the more people will respond to your efforts. This interview will uncover the damaging processes and assumptions that are stopping you from maximizing your business’s potential - and you’ll learn how to finally turn them around in a proactive and effective way. Listen in as I reveal why you must establish a buying criteria for your industry and how, exactly, to resonate with your audience. Enjoy.01:00 – 05:30 - The reality check: Understanding where you are and the three ways to grow05:30 – 12:00 - Current processes, implementing risk reversal, and harmful assumptions 12:00 – 18:00 - The value proposition, establishing a buying criteria, and being preemptive18:00 – 26:00 - How to create benefits, resonate with your audience, and add value26:00 – 41:30 - Leverage marketing, getting an ethical advantage, and my experience41:30 – 43:30 - My dreams and disappointments