Nomad Goods' Chuck Melber joins us to tell us in details what he's doing in Klaviyo to generate seven-figures worth of revenue annually.Key Takeaways:"A clean list is a well-delivered list"How to segment abandoned cart flows for personalized contentThe right ratio of plain text vs HTML emailsThe most important thing to split testChuck started his post college life working in the world of ecommerce and marketing and quickly made the leap into the realm of UX/ID. Over the course of a few years he was privileged to consult on projects with companies like GoPro, Mozilla, and LG. Thanks to retail experience he brought a unique perspective regarding consumer electronics and a desire to make navigating the world a simpler, more enjoyable experience.In 2015 Chuck returned to marketing, advertising, and growth with a broader appreciation for aesthetics and usability. During his tenure at Nomad he has established a strong foundation in advertising, email marketing, affiliate marketing, PR, and influencer marketing.When not working, you can find Chuck adventuring, fishing offshore, or in the kitchen.Links MentionedNomad Goods - Use code UNOFFICIAL for 20% in-stock goods until October 1st.KlaviyoTinuitiTone SMS RecoveryNomad Sticker PackKurt's Vinyl PlotterSponsorsGet powerful marketing automation with Klaviyo's revenue-driving email platformTry Bold Product Upsell, free trialSave 20% on Turbo, a blazing fast Shopify theme - Use code KURT20 at checkoutImprove your shop’s search engine ranking with Venntov SEO Meta ManagerNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.