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Stephanie Perdue (Chipotle) | Category Maker

Stephanie Perdue (Chipotle) | Category Maker

FromThe CMO Podcast


Stephanie Perdue (Chipotle) | Category Maker

FromThe CMO Podcast

ratings:
Length:
49 minutes
Released:
Jul 22, 2020
Format:
Podcast episode

Description

Stephanie Perdue is the Vice President of Brand Marketing for the national restaurant chain, Chipotle. When Chipotle first opened in 1993, the idea was simple: show that food served fast didn't have to be a "fast-food"​ experience. Stephanie and her team are busy at work making sure the public is aware of that mission.In this conversation, Stephanie talks about how Chipotle lives up to that promise, and how her experience as a marketer at Taco Bell helped shape her as a category maker. Stephanie's view on how restaurants can pivot during these uncertain times is an interesting and a must-listen.  Support our sponsor Deloitte and experience their guidance on resilience for brands in navigating the Covid-19 Pandemic. Learn more at Deloitte.com.
Released:
Jul 22, 2020
Format:
Podcast episode

Titles in the series (100)

Jim Stengel, former CMO of the largest marketer in the world (Procter & Gamble), and now small company entrepreneur sits down for intimate conversations with the most dynamic CMOs from all over the industry. This is not your typical marketing podcast, this is a unique look at the thought process and motivation of the CMO. Jim, who put purpose on the map gets in depth with each guest to reveal more about this pivotal role every brand seeks to fill. Through personal and revealing discussions Jim and his guests paint a picture of this demanding position that very few understand, yet affects the entire consumer experience.