On today's episode of the Internet Marketing Podcast, Andy is joined by Carlos Gil, Entrepreneur, Keynote Speaker, Author, Social Media Consultant, Brand Storyteller & owner of Gil Media to talk about social media marketing and how you can make it work for you in 2020. On the show you'll learn:How you can stand out in the sea of contentWhy Carlos believes influencer marketing is lazy, inauthentic and in some cases, ineffectiveWhy you should consider leveraging your customers instead of influencersWhy personal marketing is likely to replace the one to many approachWhy you should be considering private messaging groups on WhatsApp and SlackHow you can use Twitter & Instagram as search engines to find customersWhy personal branding is even more important in the current Coronavirus world                   Plus, Carlos provides his top tip when it comes to Social Media marketing in 2020. If you'd like to connect with Carlos, you can find him on LinkedIn here. You can also find his book, The End of Marketing on Amazon here. For information regarding your data privacy, visit acast.com/privacy