In Part 2 of this feature, this special episode, Alex Markov, Founder of  Refersion, continues to share the inside story of building a leading affiliate & Influencer marketing platform.   In Part 2 of this episode, Alex discusses Why defining customer personas has helped them with messaging, Why leaning what works requires some failure, Why Refersioh has a team to help you strategize, When is the right time for an affiliate or influencer program, Why the brands that see success have a formalized influencer program, What's the difference between Affiliate and Influencer, Why onboarding shouldn't take weeks (or days), and How customer experience the platform, and so much more. Join us while Ramon Vela interviews Alex in Part 2 of this episode and hear him share the inside story of a brand.   For more on Refersion visit:  refersion.com/cf   Gorgias -  Gorgias.link/story teelaunch - teelaunch.com/story Retention Science - RetentionScience.com