This week, we speak with Dr. Charles Martin of Calculation Consulting. He's a bit of a mentor of mine when it comes to AI knowledge. Charles speaks to us about the pitfalls in getting to ROI, particularly the cultural elements within enterprises that make it so hard to get a return from AI projects. Charles and I tend to go off in a variety of directions when we talk—he's an animated guy—so be prepared for that. But I think this is an awfully fun episode of the podcast. For more on the fundamentals of getting started with AI in business, learn more about our newest report: Getting Started with AI: Proven Best Practices of Adoption.