Initially, DavDavid Greenfeld, CEO & Co-Founder of Dream Pops, was looking to eat healthier. So he went vegan for a year. The trouble is working late nights at his investment banking job, he grew accustomed to eating ice cream and he just couldn't find a good ice cream substitute that was plant-based and tasted good.  So lots of research and a trip to Milan, Italy later, he decided to bring to market a great tasting, clean ingredient, ice cream. In the process, he also ended up disrupt the ice cream industry.   In Part 1 of this feature, David discusses How the idea originated, The most important attribute to plant-based Ice Cream that others had missed, Why you need to fail in order to have success, Why there has been no innovation in ice cream for decades, How the secret to Dream Pops is a unique craft freezing method, Why & how he uses the concept of "intimate activations" to get the product in the hands of consumers, Why innovation entrepreneurs give up (they listen to industry experts), Why their design is like the Nike swoosh, How Dream Pops is at the intersection of Fashion and Food, and much, much more.  Join us while Ramon Vela interviews David in Part 1 of this episode and hear him share the inside story of a brand.   For more on Dream Pops visit: https://dreampops.com/   Visit our advertiser: : refersion.com/cf Visit our Sponsor: https://www.retentionscience.com