Do you have any idea how much it actually costs to make your clothes? Most brands would rather you didn't.
Meet the fashion disruptor who is happy to tell you exactly what it costs his company to make its products, and exactly how much profit they make on each style.
Michael Preysman founded Everlane on the concept of "radical transparency" and says: “We believe our customers have a right to know how much their clothes cost to make. We reveal the true costs behind all of our products—from materials to labor to transportation—then offer them to you, minus the traditional retail markup.”
Why is transparency important in the fashion industry? How does that idea apply when it comes to garment workers and factory supply chains? How did this Californian start up become a major global player, and what drives Michael Preysman? In this interview we discuss what it takes to succeed, the power of disruption, and being okay with not being perfect. 
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