Kip McDaniel is the Chief Content Officer and Editor-in-Chief at Institutional Investor.  In the early days of Capital Allocators, Kip joined me to share his insights about the CIOs he covers as a journalist. You can find that show in the feed right after this one. This time, we got together to talk about II’s business and the lessons he’s learned in producing content for allocators.  We cover the four key characteristics of a well-written story, the increasing use of PR firms by asset managers, and the essential importance and tricks of the trade of effectively packaging content. Kip stays true to his roots as a storyteller and offers a few great ones here again. On the intro, I recorded Please enjoy twice - use the second one (Please enjoy my second conversation with Kip McDaniel) Learn More Read the Transcript Subscribe to the Capital Allocators Blog or Monthly Mailing List Don't Subscribe, but Let Us Know Who You Are Write a review on iTunes Follow Ted on twitter at @tseides Review past episodes of the Podcast