On this special episode of the Social Pros Podcast, you’ll get to listen to the first ever episode of Jay Baer’s brand-new podcast, Standing Ovation, featuring Hall of Fame keynote speaker, Scott McKain.  Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud SocialMedia.org   Full Episode Details Storytelling has always been at the heart of great presentations. A professional speaker worth his/her salt must be able to tell stories that resonate with their audience. These are the stories that impart wisdom, instruction, education, entertainment and so on, but where do these stories come from? And, how do they evolve over time? On this special episode of the Social Pros Podcast, Jay announces his brand-new podcast, Standing Ovation. Standing Ovation is the show where the world’s leading professional speakers tell the stories of their stories. Each episode features a famous signature story from a professional speaker, followed by a close analysis of the story including answers to questions like where did the story come from? How have they optimized the story over time? And, what tips do they have to share to help someone become a better speaker and/or communicator? Whether you’re a professional speaker, somebody who gives a lot of presentations at industry conferences or someone who wants to improve their communication skills, you can learn a lot from Standing Ovation. So, if you’re keen to know more, have a listen to this episode of Social Pros, where you’ll get to hear the first ever episode of Standing Ovation featuring Hall of Fame keynote speaker, Scott McKain.   In This Episode: 05:13 – Listen to Scott McKain’s famous story, ‘Taxi Terry’’ 10:58 - How Scott’s story about Taxi Terry has changed and developed over time 17:46 – The key ingredients that make an impactful signature story 19:23 – Why you should make your stories as relatable as possible 22:12 – How to inject hints of comedic relief in your stories and presentations 29:12 – What makes Taxi Terry a universally effective story 32:40 – Some of the common challenges that speakers working on their signature stories face 35:36 – Scott shares the best piece of advice he was given about the speaking business   Resources Get the new State of Marketing report for free from Salesforce here. Find out more about the community at SocialMedia.org with a special form for Social Pros listeners here. Subscribe and listen to more episodes of Jay’s new podcast, Standing Ovation! Check out Scott McKain’s website   Visit SocialPros.com for more insights from your favorite social media marketers.