What can you do to stand out to consumers in your community? State Bar of Texas podcast host Rocky Dhir talks to Amy Boardman Hunt, a content marketing and public relations pro, and Gene Major, a state bar compliance officer, about their unique perspectives on branding for lawyers. Amy offers advice for effective approaches to legal marketing and Gene goes over what lawyers need to keep in mind to ensure their marketing adheres to compliance rules. They also discuss how the Texas Senate’s newly enacted Bill 1189 (addressing deceptive advertising of legal services) is intended to provide greater clarity and protection for consumers.  Amy Boardman Hunt is the president of Muse Communications LLC, which provides content marketing and public relations services to the legal profession. Gene Major has served as a compliance officer with the State Bar of Texas since 1998.