29 min listen
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Length:
23 minutes
Released:
Feb 13, 2020
Format:
Podcast episode
Description
When you want the best information available, your best bet is to gather expert advice across a broad spectrum of professionals in the field you’re interested in. And that’s just what today’s guest has done. Martin Leifeld, CEO of Martin Leifeld LLC, is the author of Five Minutes for Fundraising: A Collection of Expert Advice from Gifted Fundraisers, which shares tips from a wide range of social good professionals. Listen in to hear Martin’s discussion with host Steve MacLaughlin, which focused on building relationships with major donors and maintaining involvement and engagement with those donors over a period of years. Topics Discussed in This Episode: Key pieces of wisdom for fundraising professionals who are just starting their journey into major gifts Building and nurturing long-term relationships with major donors Managing expectations within your organization about major donors The 80/20 rule for donor relationships Strategies for attracting and engaging with different types of donors Resources: Martin Leifeld Five Minutes for Fundraising video series Supporters in Sight: A Look at Affluent Donor Personas Top Event Strategies for Major Donor Cultivation Using Nonprofit Data to Find Your Next Major Donor Quotes: “The book overall really focuses on major gift engagement – major gift engagement for professionals and volunteers.” “You have to educate your executives, you need to educate your board, you yourself perhaps as an executive director or significant volunteer or having the fundraising responsibility – you have to be educated.” “It’s very rare that there’s some kind of shortcut where a gift mystically magically appears at our doorstep that can change the course of our organization.”
Released:
Feb 13, 2020
Format:
Podcast episode
Titles in the series (100)
Episode 169: Everything We Know About Fundraising Is (Mostly) Wrong: What if everything that we know about fundraising is mostly wrong? Is your organization focusing on the right data-based fundraising strategies? Joining the podcast to discuss this topic with host Steve MacLaughlin is Joe Waters, founder and CEO of... by The ENGAGE Podcast