Richard Deitsch (@RichardDeitsch), Sports Media Reporter/Podcaster for Sports Illustrated and Julie Zdziarski (@JulieZDZ) of @SRI_Insights and @MKTG are guests on this week's edition of Sports Business Radio. Deitsch discusses the politically charged sports media landscape as well as the best way for journalism students to enter the field. Zdziarski discusses MKTG and SRi's recent release of their Decoding 2.0 Study that shows the impact sponsorships have on consumers and how likely consumers are to be receptive to sponsor messages. Find us on Twitter @SBRadio and on Instagram @sportsbusinessradio.