Today's guest is photography business coach, Bernie Griffiths. Coming from a working class family in England, Bernie Griffiths has owned a wedding and portrait business for over 40 years. While he still photographs weddings and portraits his passion is now teaching and consulting with photographers, to help them fast-track their businesses. In This Episode You'll Learn: How Bernie got his start in photography How much Bernis bought a photography studio for What Bernie learned as the head photographer for a cruise ship The importance of marketing The power of a competition box The definition of selling and the key to conquering your fear How raising your prices will get you more clients Bernies soft sale method Resources: Bernie's Website Bernie's Book "Success Secrets of a Professional Photographer" Bernie's 5 Week coaching program