Mike Michalowicz is the author of Profit First, Surge, The Pumpkin Plan, and his newest release Clockwork. By his 35th birthday, Mike had founded and sold two companies – one to private equity and another to a Fortune 500. Today he is running his third multi-million dollar venture, Profit First Professionals.

Mike is a former small business columnist for The Wall Street Journal and the former business makeover specialist on MSNBC. Over the years, Mike has traveled the globe speaking with thousands of entrepreneurs and is here today to share the best of what he has learned.

What you’ll learn about in this episode:
Why early in his career Mike discovered (painfully) that arrogance and ignorance aren’t a good combination
Why the formula “sales – expenses = profits” is a flawed formula, and why profit should be the focus
Why the solution to saving a struggling business isn’t increasing your sales but increasing your profits
What obstacles Mike’s clients typically experience, and how he gets them past those struggles
http://loaradionetwork.com/chris-prefontaine