EP166 - Shipsi CEO Chelsie Lee Chelsie Lee (@ChelsieAnnLee) is the CEO and Co-Founder of Shipsi, a software solution for aggregating and managing last mile delivery services. In this interview, we cover a wide range of topics including last mile solutions, curbside pickup versus delivery, changing customer behaviors, and the Amazon effect. Don’t forget to like our facebook page, and if you enjoyed this episode please write us a review on itunes. Episode 166 of the Jason & Scot show was recorded on Wednesday, February 20, 2019 from the eTail West tradeshow in Palm Desert, CA. http://jasonandscot.com Join your hosts Jason “Retailgeek” Goldberg, Chief Commerce Strategy Officer at Publicis, and Scot Wingo, CEO of GetSpiffy and Founder and Executive Chairman of Channel Advisor as they discuss the latest news and trends in the world of e-commerce and digital shopper marketing. Transcript Jason: [0:24] Welcome to the Jason and Scott show this episode is being recorded on Wednesday February 20th 2019 live from the etail West Trade Show here in sunny Palm Desert, I’m your host Jason retailgeek Goldberg and unfortunately due to travel issues Scott didn’t make it to the show so you get twice the Jason for half the usual cost, but to make up for that we have a great guest listening to the show will know that one of the topics we spent a lot of time talking about his last mile delivery so we’re particularly excited to have on the show Chelsea Lee and co-founder and CEO of shipsi, a company that helps retailers saw that exact challenge Chelsea who welcome to the show. Chelsie: [1:04] Thank you so much happy to be here. Jason: [1:08] Chelsie as a long time listener of the show you’ll know we always like to think that getting started by having to listen to get a little bit of background about how you came to your world so can you tell us a little bit about your background. Chelsie: [1:19] Absolutely I am a proud Minnesota native. I grew up hunting and fishing with five uncle’s which is probably not as common as most founders. Spend some time in Europe New York now reside in LA, and spend a lot of time in corporate retail and then working in technology and Technology Consulting anyting EDI Erp and VI point-of-sale analytics was. Was my passion for a long time and then, I think it all started though actually my grandfather’s gun shop supply and demand and the fact that you can negotiate anything he wanted during gun season was was also really entertaining for me. Jason: [2:01] That’s awesome I’m a big family of a big fan of a family retail business as I can from a retail family as well I’m sorry I forgot that he missed you because he died r p e p o s are some of his favorite acronyms, and his listeners will know I sort of think of Minnesota as their retail capital of the us having. And a lot of time at Target in Best Buy a lot of lot of great retail in a lot of great retail people come from that region, so what’s taking the ship see a little bit can you tell us how you came up with the idea. Chelsie: [2:37] So it originated because I was getting really frustrated that any brand that I was working with from Bob’s Bait shop and Nike everything in between they always have his big big Dark Cloud of Amazon. So maybe not New York recently but yeah yeah. It really stem from this frustration so I wanted to figure out how I could solve for it so I considered working for a private Equity Firm. So I called my friend and a mentor of mine been who is now my co-founder and said what do you think you think I would like it. And he’s a Serial entrepreneur angel investor and said, I think you would like it fine but I think you should look at the side project I’m working on and it’s it’s called the shipsi and I said it sounds like Logistics I’m not into that you don’t want me and, a solution that was originally made for traditional Logistics I looked at it and, the Ben what are you doing this is the front of a nanny cam so we flipped it inside out and upside dow