Smaller online retail brands face a unique set of ecommerce challenges. Today, we are sitting down with Dan Menk, one of the founding members of inVitamin. inVitamin is devoted to creating all natural wellness products at an affordable price. Dan is going to share how the inVitamin brand has handled rapid growth, and what they are doing to continue that growth well into the future.     Ever wondered what happens when a product goes viral? Dan is going to share both the positive and the negative side of internet fame.  From keeping up with fulfillment to maximizing profits across multiple channels, Dan has the small business perspective that we need. In order for a company like inVitamin to reach over 30 countries, they had to use innovation and creative problem solving to maintain a strong brand presence.    Key Takeaways Dan tells us all about inVitamin and the grassroots approach to business.  inVitamin began as an online retailer only.  How Dan is trying to offer a more robust offering for customers on Amazon.  Expanding on listings has been a key approach for inVitamin.  Since inVitamin is not a large company, keeping up with supply channels has been a real challenge.  What happens when a product goes viral.  There are many good things on the horizon for inVitamin, and they are trying to grow well.  The logistics of working with overseas customers.    Resources https://www.invitamin.com/