57 min listen
Customer Lifetime Value driven IT
ratings:
Length:
56 minutes
Released:
Oct 4, 2017
Format:
Podcast episode
Description
Guest 1: Ruth Bolton Title: Professor of Marketing at the W.P. Carey School of Business, Arizona State University If you don’t know what a customer is worth, you don’t know what you should spend to get or keep one. How can IT be re-engineered and run with core focus on maximizing Customer Lifetime Value?
Released:
Oct 4, 2017
Format:
Podcast episode
Titles in the series (100)
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