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Does the CMO really need a CIO?

Does the CMO really need a CIO?

FromCIO Talk Network Podcast


Does the CMO really need a CIO?

FromCIO Talk Network Podcast

ratings:
Length:
56 minutes
Released:
Apr 13, 2016
Format:
Podcast episode

Description

Guest: Judith Toland Title: Chief Marketing Officer, Wells Fargo Commercial Distribution Finance With easily available Cloud and off-the-shelf marketing tools and technology, does CMO even need a CIO’s help? Is there value in exploring a loosely coupled CMO-CIO relationship with a healthy balance of independence and inter-dependence?   Discover More About: 1) Related CXO Podcasts 2) Podcast - Does The CMO Really Need A CIO?
Released:
Apr 13, 2016
Format:
Podcast episode

Titles in the series (100)

Today, Enterprise Technology is both Strategy and Global. On CIO Talk Network (CTN), Business IT Thought Leaders from around the globe share their experience and discuss how they are partnering with business to innovate and help grow the top line revenue, better care of customers, and improve the corporate bottom line. If you want to keep up with changes in technology and how it can be leveraged to maximize business potential, listen to CTN: CIO Talk Network