Interview! Christie Keith, Communications Strategist, MI “For me, it’s all about persuasion." Christie Keith is a journalist and communications consultant for animal welfare and veterinary medicine. Although she is based in Michigan, she has clients all over the country, including the Million Cat Challenge and Maddie’s Fund. Christie is passionate about effective communication, and she works with organizations in message crafting, communicating, and persuading on the micro and macro level. In conversation with Stacy she outlines some of the tactics she uses for effective communication—she says the key is knowing your audience—and cautions against turning a blind eye to the potential “unintended consequences” of your messaging. To find out more, please visit christiekeith.com