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Event 180, Part Two: Flipping Small Fundraising Auctions on Their Heads for Better Revenue with Sherry Truhlar
Currently unavailable
Event 180, Part Two: Flipping Small Fundraising Auctions on Their Heads for Better Revenue with Sherry Truhlar
ratings:
Length:
33 minutes
Released:
Jul 31, 2018
Format:
Podcast episode
Description
In part two of this episode, we continue our conversation with Sherry Truhlar, benefit auctioneer at Red Apple Auctions. Sherry details methods for improving small auction events (simplify, simplify), teaches us bidder psychology, and drives home the importance of M.E.S.S. Links: Red Apple Auctions website: www.redappleauctions.com Free auction item guide (published each January, available year-round): https://www.redappleauctions.com/free-resources/benefit-auction-item-ideas-guide/ Free newsletter: https://www.redappleauctions.com/free-resources/benefit-auction-ideas/ Sherry’s book: The Essential Fundraising Handbook for Small Nonprofits Link to Part One: https://www.successfulnonprofits.com/archive/event-180-flipping-small-fundraising-events-on-their-heads-for-better-revenue-with-sherry-truhlar *****Timestamped Highlights***** (2:00) Dolph coins a term: “The Three Cs of Auctions” (3:29) Playing off the lull to increase bids (5:10) Live auctions, silent auctions, games/raffles, and asking for pledges (6:15) Tips for small auctions: simplify the bidding opportunities (8:15) Bidder psychology (12:15) Clean up the M.E.S.S.: M is for Mission (17:08) E is for Experience: The story of a gala chair (20:10) Dolph’s guest experience pet peeve (25:11) S is for Simplify, S is for Sponsorship (26:55) Sherry’s most challenging item to auction(!)
Released:
Jul 31, 2018
Format:
Podcast episode
Titles in the series (100)
Strategic Planning: The Environmental Scan: This Bonus Break is the second installment of a multi-part series about strategic planning. This series is based on a lunch and learned that I presented last month, and I am breaking the lunchtime presentation into several Bonus Break podcasts.... by Successful Nonprofits Podcast