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    DP 054: Using Anchor Pages to Create Anticipation

    DP 054: Using Anchor Pages to Create Anticipation

    FromDriving Participation Podcast: What Is Working in Marketing & Fundraising | Nonprofits | Schools | Associations

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    DP 054: Using Anchor Pages to Create Anticipation

    FromDriving Participation Podcast: What Is Working in Marketing & Fundraising | Nonprofits | Schools | Associations

    ratings:
    Length:
    49 minutes
    Released:
    May 27, 2015
    Format:
    Podcast episode

    Description

    Imagine your favorite segment of a TV show. Whether it's particularly entertaining or informative, it keeps you coming back. Adrienne Frank, Managing Editor of American Magazine at American University, explains how anchor pages give the reader an expectation of what is to come. With 15 different types of anchor pages, they finding ways to enage alumni as readers - and as participants in the content.
    Released:
    May 27, 2015
    Format:
    Podcast episode

    Titles in the series (100)

    Wonder what other organizations are doing to grow that you might not have thought of? Schools, nonprofits and associations share ideas for attracting the right people, keeping them excited to be there and inspiring them to give back. From branding strategies to marketing programs and fundraising communications, organizations of all sizes are trying new ways to inspire action. In Driving Participation, Beth Brodovsky talks with marketers, fundraisers and consultants, exploring what what’s working to get people to show up, stick around and give back.