30 min listen
DP 116: Newsjacking: Using Holidays to Create Connections Online
DP 116: Newsjacking: Using Holidays to Create Connections Online
ratings:
Length:
45 minutes
Released:
Aug 3, 2016
Format:
Podcast episode
Description
This week, Kerri Karvetski of Company K Media joined Driving Participation to discuss newsjacking - the process of leveraging trending news to elevate your brand’s message. As a nonprofit organization, newsjacking is a quick and easy way to produce content that is customer-focused, while establishing credibility in your industry. When done well, it can result in a surge of traffic, while increasing engagement, brand awareness and recall.
Released:
Aug 3, 2016
Format:
Podcast episode
Titles in the series (100)
DP 008: Building the Pipeline for Nonprofit Supporters with Gail Bower: Events are a great way to draw people in to see what your organization is all about, and to hold a successful event you need a strategy. Enter Gail Bower, president of Bower & Co. Consulting, who chats with Beth this week about how to create an... by Driving Participation Podcast: What Is Working in Marketing & Fundraising | Nonprofits | Schools | Associations