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Length:
23 minutes
Released:
Feb 7, 2019
Format:
Podcast episode
Description
Have you ever read something that totally changes your perspective on a subject? When it comes to fundraising, it’s not uncommon for people in the nonprofit sector to have set ideas about the process of fundraising, but today’s guest is challenging those perspectives. Greg Warner is the author of the book Engagement Fundraising: How to Raise More Money for Less in the 21st Century. He joins the podcast today to talk about what prompted him to write the book and what engagement fundraising means for the nonprofit sector. Listen to the episode to hear what Greg has to say about why it’s important to take a more modern approach to fundraising, how to move from relationship fundraising to engagement fundraising, and what the first steps are toward engagement fundraising. Topics Discussed in This Episode: What prompted Greg to write his book about engagement fundraising Why a more modern approach is needed in many areas of fundraising Myths of soliciting donations Moving from relationship fundraising to engagement fundraising The first step of engagement fundraising Resources: Greg Warner Engagement Fundraising: How to Raise More Money for Less in the 21st Century Introducing the "Four Selfs" of Engagement Fundraising The Four Selfs Quotes: “Things that the sector believed just were not true, especially from a donor’s perspective, but also from a technology perspective.” “Engagement fundraising really focuses first and foremost on the consideration process that the donor goes through.” “It’s not about moving donors, and it shouldn’t be, but that’s what people think. The key to success is to provide value in a way that helps donors move themselves forward in the giving consideration process.”
Released:
Feb 7, 2019
Format:
Podcast episode
Titles in the series (100)
Episode 163: Prepping for a Virtual Audit: It’s hard to believe that we’re already well into September and it’s time to start thinking about year-end audits. This year, many social good organizations will be having virtual audits, and now is the time to learn about how best to prep for... by The ENGAGE Podcast